Way to Go, Ohio | Revisionist History | Malcolm Gladwell

Published 2022-06-30
A century ago, a mysterious and disfiguring disease was finally cured by an experiment in Akron, Ohio . . . with a condiment. We ask: it is time to return to Akron, and try the same trick again? Ay, oh, way to go, Ohio.

Interviewed in this episode: Michael Zimmerman, Jim Feyrer, Sema Segair.

Special thanks to: Margaret Burzynski-Bays at the University Hospital Cleveland Archives, to the Cargill team in St. Clair, Michigan, the home of Diamond Crystal salt, and to comedian and musician Dave Hill.

Season 7 (2022)
#revisionisthistory #podcast

ABOUT REVISIONIST HISTORY
Revisionist History is Malcolm Gladwell’s journey through the overlooked and the misunderstood. Every podcast episode re-examines something from the past — an event, a person, an idea, even a song — and asks whether we got it right the first time. Because sometimes the past deserves a second chance.

ABOUT MALCOLM GLADWELL
Malcolm Gladwell is president and co-founder of Pushkin Industries. He is a journalist, a speaker, and the author of six New York Times bestsellers including The Tipping Point, Blink, Outliers, David and Goliath, and Talking to Strangers. He has been a staff writer for the New Yorker since 1996. He is a trustee of the Surgo Foundation and currently serves on the board of the RAND Corporation.

ABOUT PUSHKIN INDUSTRIES
Pushkin Industries is an audio production company dedicated to creating premium content in a collaborative environment. Co-founded by Malcolm Gladwell and Jacob Weisberg in 2018, Pushkin has launched seven new shows into the top 10 on Apple Podcasts (Against the Rules, The Happiness Lab, Solvable, Cautionary Tales, Deep Cover, The Last Archive, and Lost Hills), in addition to producing the hugely successful Revisionist History. Pushkin’s growing audiobook catalogue includes includes the bestselling biography “Fauci,” by Michael Specter, “Hasta La Vista, America,” Kurt Andersen’s parody Trump farewell speech performed by Alec Baldwin, "Takeover" by Noah Feldman, and “Talking to Strangers,” from Pushkin co-founder Malcolm Gladwell. Pushkin is dedicated to producing audio in any format that challenges listeners and inspires curiosity and joy.

STAY CONNECTED
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All Comments (18)
  • Malcolm, I am so inspired by your podcasts. I find myself pausing the video and writing down long dissertations on ideas I've had jumbling around in my head for years, and in a flash I find a way to express these concepts coherently. Thank you for the sparks of thought that have lit my fuse.
  • Revisionist History is addicting. In this episode Portland's reluctance to add fluoride to its water is mentioned. I lived in and loved Portland , OR for almost 50 years. Portland is not Cleveland. We had reason not to want fluoride - we had the best and purest mountain water coming to the city via hundred-year old wooden pipes. It was delicious. Visitors commented on our fine water. We just wanted nothing to affect that gift from Mother Nature. In the last decade or two the city has tapped water periodically from "well fields". There will have been thoughtful and responsible people making water decisions, but the water is not the same. If anyone proposed fluoride now, I'd say fine, what's to lose... Don't make fun of us for loving what we had.
  • @Akentrophyta
    I learned to make salt from seawater while living in coastal Alaska and it is amazing how complex (and usually bitter) natural sea salt can taste. Doing a little trickery with the super-salty brine at the point of precipitation is essential to getting a quality product.
  • @cherylcarlson3315
    As physically disabled nurse overwhelmed by the failure of covid response, I can heartily put this on my magic wand. That and one out of 100 people across the country taking the basic and advanced disaster life support classes so the next time is much better.
  • Malcolm, I don't understand. I am the biggest fan of you and your writings and your podcasts. How is your eponymous channel on YouTube existing with so few followers? I'll still be your friend and watch your YouTube videos.
  • @johnrolle6645
    Interesting factoid: Sinclair Lewis, in his novel Martin Arrowsmith, makes reference to what was for a time apparently fashionable, that being, to take with ones' cup of coffee in it a bit of salt as opposed to sweetening it. Sweeteners are bad enough but I thought I was going to gonna go into cardiac arrest after trying it. Never again. For me: savory grits and sweet coffee not the other way 'round.😄
  • I am curious if a study exists exploring any correlation between added iodine nationwide and incidence of thyroid cancer. After all, outside the 'goiter belt', people were obviously receiving adequate amounts of iodine from their diet and now would seem to be ingesting excess amounts.
  • @Juggler1097
    Malcolm could easily find out why someone has concerns about the 💉 if he simply asks them and listens with the intent to understand. That would be much faster and more effective than imagining a magic wand experiment that has nothing to do with reality. I'd think he'd be up for asking those questions to people, given his books, podcast, and career in reporting.
  • Do a show on fluoride and how it is not what you said in this program. Read What Do We Know About Fluoride? In the Atlantic Magazine o2/2012
  • @fr0z3n1c3
    I imagine this is not an official channel of Malcolm’s.. Still, I consume these podcasts like a golf course consumes water and tax free space 😅
  • Epidemiological studies are a rich source of impossible studies, point taken. But the tone and framing here isn't to my taste. The equivalency of an essential nutrient vs manipulation of genetic messages is hard to swallow. Very informative and entertaining as always, despite my objections. Glad you're on YouTube.
  • @jimjackson4256
    That was interesting and at least there were no disparaging comments about rich white guys although no doubt they were involved probably at the salt factories but no mention of that of course.
  • Seems odd that salt doesn't all have iodine and other trace elements in unless deliberately purified? It all comes from the sea, even if dried up and buried for eons! Were the mountain dwellers and early Ohians just not getting enough salt in general? Or how does the iodine (and lithium etc) get out of the salt after it has been buried? Oh: and iodine is bright purple: nothing like salt; and the same people who had goitre probably also had actual iodine in their medicine cabinets, as an antiseptic! Potassium iodide is clear, like salt. Probably most listeners know this, but it's misleading to others.
  • @dave3300
    I guess he hasn’t read the studies in the relationship between increased fluoride and decreased IQ among other side effects. I remember fluoride added to the water in the grade school textbooks were touted as 100% side effect free, or all positives with zero drawbacks….. this should have been seen as too good to be true, because it was.