Does optimization score ACTUALLY MATTER in Google ads?

Neptune Design
Neptune Design
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Published 2024-05-22
In this video I'll be talking about optimization score and if you can trust it. Now I'll be diving into some examples of how Google ads uses optimization score to get you to implement settings that you might not want to. I'll also be showing you what to do if you have a high optimization score in Google ads but no leads or sales.

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TIME STAMPS

00:00 INTRO
00:56 WHY OPTIMIZATION SCORE DOESN'T WORK
05:12 WHAT TO DO INSTEAD
08:20 OPTIMIZING MORE THAN YOUR ADS
10:41 GOOGLE ADS ROADMAP FOR BEGINNERS
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