FIND YOUR FLOW! Lululemon's Founder on Building A Billion Dollar Brand
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Published 2023-06-09
In PART TWO, you'll see Tony Robbins in a one-on-one interview with CHIP WILSON, the Canadian entrepreneur and philanthropist who is best known for founding the athletic apparel company Lululemon Athletica.
Wilson is widely regarded as one of the most successful and influential entrepreneurs in the apparel industry. After working in the ski industry for several years, Wilson first founded Westbeach Snowboard in 1979, which eventually became one of the largest snowboarding apparel companies in the world.
In 1998, Wilson started Lululemon Athletica with the goal of creating high-quality yoga apparel that was both functional and fashionable. Thanks to Chip’s commitment to innovation and culture, Lululemon quickly gained a following among yoga enthusiasts, growing into a billion-dollar global brand. Wilson served as CEO of Lululemon from its inception until 2005, and he remained a board member until 2013.
Throughout his career, Wilson has been known for his unconventional approach to business and his willingness to take risks. He has also been an active philanthropist, supporting a variety of causes related to education, health, and the environment – including his own non-profit imagine1day, which works to improve education in Ethiopia.
Special Note: Please stick around to the end of this interview for an exclusive Q&A with all three of our Business Mastery guests – Gail Becker, Dan Cathy and Chip Wilson!
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Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.
During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.
Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.
Learn more about Business Mastery: tonyr.co/bm-podcast
VIDEO SHOW NOTES
00:29 Introduction to Chip Wilson
01:41 The 7 year arch
03:03 Knowing when to sell
04:12 Power through reinvention
05:07 Three books that made an impact
05:33 Embracing your inner “risk taker”
06:14 A Muscular Dystrophy diagnosis led to Lululemon
08:31 A mission to make lives better
09:40 Bringing innovation (and style) to yoga
13:00 Finding your ideal customer
15:43 Disrupting the athletic leisure space
19:22 Keeping up with trends
22:00 Navigating challenges
26:24 The hedgehog and the fox
27:54 Lululemon’s manifesto
29:46 Chip on seller's remorse
32:30 Creating culture at Lululemon
34:43 When accountants run the company
38:36 Passing on lessons learned
40:09 Audience question for Gail: Was there an employee you hired who really pushed your company forward?
41:52 Audience question for panel: How do you chose the right project when you have several choices?
46:56 Audience question for panel: How can I create a family-life balance as an entrepreneur?
01:00:30 Audience question for panel: How to take a company with an already loyal customer base and continue growing it?
01:05:42 Question from Gail: Did you ever feel like giving up?
01:08:02 Question from Chip: Did the struggles in your younger years make you the entrepreneurs you are today?
01:10:04 Questions from Tony: What are you most proud of in your journey, and what is the best business advice ever received?
01:16:16 Sign off
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All Comments (21)
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I’m very grateful for team toney Robbins for putting this piece of gold into YouTube for FREEEE Please keep feeding us with awesome wisdom😊
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You are a fantastic interviewer, right on questions & you let the people talk their talk. Your determination, courage, compassion, honesty, true heart, real intelligence has worked it's way to bettering the many of us! ♡ Thank you, Mr. Tony Robbins 🕊 Blessings
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toney Robbin is the greatest man on the planet, and he help a lot of people on the planet thank you so much god that make this man live on this world
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I am coding while listening to this. Just amazing. Thanks!
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Fantastic panel. One comment, when the 3 panelists were asked a question they gave a direct answer. When Mr Robbins was asked he gave a seminar. Like Dale Carnegie says, “be specific, be brief & be seated”. 🎉
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I loved the last question and the answer of Tony. He definitely went deeper in his a
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Chip what you said is the key in your product and your culture is the key is your soul is the passion of the pride of your product your indivuals aspects is the culture is lead by leadership which is to inspire all your staff because they are the backbone of your company
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Chip that’s the key to making it as this is a very important part of the puzzle
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Love that…don’t scale a bad idea
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Tony it’s who you are of how you have built an empire and that’s what made you who you are your soul is pure and you make people shine to being successful because of your character
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I love you Toney; we all did our best man; God bless you; great chat guys God bless you
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Awesome interview Tony!!!!!!thanks!!!!!
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It’s the product is you have to be creative on how to market it but taste and quality and labeling and you like Tony said it’s trail in error but I think I have being through a war in life and this was one step that I know will work it’s all about knowledge and branding plus quality
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It’s a passion you develope in your life’s perspective it’s a challenge and it’s the enjoyment of being in business
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I am a yoga 🧘♀️ practitioner and really resonate with the ideal client persona described here.
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GOD BLESS YOU EVERYBODY WELCOME TO ECUADOR 🇪🇨
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It’s very true you just go for it put all the chips in
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Plus I would say donating to people in need to is what my vision is I have more visions to achieve in this world
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Mwari vakuropafadzei ( God bless you all). Maitabasa (Thank you)
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In response to all the comments hating on Chip, he founded the company, he doesn’t run the company. Even though he still owns a small chunk of the company, he was forced out of the board years ago so he has no influence on the company anymore. None of the controversies from the last few years had anything to do with him.
