This Former NBA Player Launched A Sports Nutrition Startup. Here’s How He Did It

Forbes
Forbes
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Published 2024-05-18
Ex-NBA player Mustafa Shakur, who previously played for the Washington Wizards and Oklahoma City Thunder, launched a sports nutrition startup called Pure Fuel. He joined Forbes senior writer Jabari Young at the Nasdaq MarketSite to discuss the startup's hydration drink.

0:00 Introduction
1:13 Mustafa Speaks On The Foundation For Investing In Yourself
2:39 Mustafa Speaks About Being Coached By Legends Throughout His NBA Career
5:30 Investing In A Health Brand: What Does It Take?
9:31 How To Make The Most Of Your Passion/Goals
14:59 Partnerships For Pure Fuel And How Mustafa Built A Health Brand
21:27 Mustafa On Being An Entrepreneur

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