Domino's - The Rise and Fall...And Rise Again

yo I work at dominos this video is boutta hit

The 2 or more for $6 each deal got everyone through some tough times & always came in clutch for parties. This deal singlehandedly made me a loyal dominos customer

Company Man, you probably won’t see this, but I used to watch you 6 or 7 years ago when you first started and would reply to every comment, you replied to many of mine, I was dealing with a lot of major life issues and your videos were a great little ten minute break from life. Recently thought “whatever happened to company man?” And was amazed to look you back up and see 1.7million brother. That is amazing. Been subscribed the whole time, don’t know why YouTube stopped showing me your stuff but I’m putting on notifications now. Love your stuff brother

One thing you didnt mention that I feel like factored in their post 2008 rise was the 2+ medium two topping pizzas for $6 each deal. As a high schooler and college student, me and my friends took advantage of that deal a ton. You can easilly get a small group of guys willing to toss in a few bucks each, grab a couple of pizzas, and split it between them, and that singlehandedly made us regular Dominos customers.

Honestly, other than the recipe change, the mix and match deal has to be credited for a lot of their recent success. It tastes better and is cheaper than the chain competition, its just the logical option when getting a quick pizza with friends. Me and my college roommates would split the mix and match at least once a week. Good times man

I got hired by Domino's about 5 years ago. Part of the orientation class consisted of watching a video about the history of the chain, which included a section that flat out said "our food sucked for a while" and then everything that's been changed since. It obviously varies from franchise to franchise, but at least around here Domino's is both much cheaper and better quality than the chain competition. If the guys in the store are doing their jobs right, the food is actually really good. Oh, and people *STILL* think the 30 minute delivery thing applies. We'd have a customer bringing that up at least once per week.

One of the best things Domino’s did was acknowledge that their pizza wasn’t good. People respect honesty and it’s even better when you make changes from it and they did. I had Domino’s for the first years a couple of months ago and it was pretty good. I would gladly have Domino’s again after that. I’m glad that through all the ups & downs, they’re still here and here’s to many more years with Domino’s.

I worked for Domino's back in 2000 for the first time. The deep dish and thin crust came in par baked and the only fresh crust was the hand tossed. When I went back to work for Domino's in 2018, everything was freshly made and hand made. Huge difference... We also had corporate come by to inspect our pizzas to make sure we had the correct amount of toppings and that everything was made correctly. Major difference from then to now!!

That ad in the early aughts acknowledging that we know our product needs improvement and following through was genius, that changed the narrative and for a chain their pizza is better since then

That Dominos campaign where they talked about how bad their pizza was and that they were making a change was exactly what made me go back and try it. I was really surprised how good it was and I've never eaten any pizza delivery other than Dominos since.

Domino's has improved a lot in the past decade. I love how tender they make their wings

You glossed over their "new" CEO Patrick Doyle. The man literally saved the company. He came in when they were at their worst and took them from dead last to the number one pizza place in the world! He was also very vocal and open about their weaknesses and what he planned to do to improve, it really hit home with people.

All I gotta say is this. Them 2 pizzas for $12 got me and my boys through college, Dominoes is the GOAT 🎉❤

I used to be hooked on their bread bowl pastas and then one day I tried ordering online and the pasta was only offered in a regular bowl. Fast forward years later and as I was talking to my gf about how great they were, I googled them to show her what they looked like and saw a page asking if they are available and to my surprise, it says they are still available despite not showing as an option or even showing on any advertising. So I called and verified and we’ve been hooked again lol

I currently work at a Domino's location and seeing things from the inside I say I like them even more now.

As a dominos employee myself, I'm glad this is finally getting covered.

There adoption of technology has really been huge. They were one of the first fast-food compies to implement online ordering, customer prophiles, and "easy orders." For a time in the early 20-teens they were a top 5 company for online sales.

I remember when that entire Dominos revamp video they had in early 2010s where they read reviews and changed their recipe and it went viral. Them and Old Spice’s videos at the time was kind of the start of brands using social media platforms as a way to do marketing

The crust was definitely a game changer. It's the ONLY pizza where I'm like, "can't WAIT to get to the crust" after eating the pizza.

I actually worked for Domino's as a delivery driver for a couple years around 2017ish and I've gotta say, I STILL love their pizza. I know some people who work for fast food really get sick of it or find it unappetizing once they see how the food is kept or made and Domino's (at least the one I worked for) was very very clean and sanitary. They had strict rules about food safety and cleanliness. Not only that, but the pizza is just good, so still to this day, I love Domino's and get it whenever I am able to choose when we order out.