Why are China's elites going for "quiet luxury"?

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Published 2024-07-02
China's elites are rewriting the luxury playbook with "quiet luxury", or stealth wealth. CNA's East Asia Tonight host Otelli Edwards finds out what this means and whether this trend is here to stay.

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All Comments (21)
  • Rich men spend like poor men, and poor men spend like rich men
  • @coinrotator
    The portrayal of wealthy Chinese individuals mirrors the fishbowl phenomenon. Essentially, Chinese people are experiencing a phase of wealth stabilization and self-awareness similar to what Westerners have already gone through. In time, they'll become just as concerned about organic food and plastic cups as yoga moms were in the West a decade ago.
  • @acethis
    The way you deliver your narration in both English and Mandarin with ease deserves 2 thumbs up 👍 👍
  • @maynotbe
    because the government told them to tone down the flaunting on the media, for general public's morale
  • @jameslee2935
    How am I supposed to spot Chinese tourists without them wearing Balenciaga t-shirts and sporting Chanel handbags?
  • This a trend for all rich people around the world. High quality clothing is important, ostentatious luxury is outdated.
  • @airypotty
    There used to be a time when if you wore a tee shirt provided by a brand for free, you would be considered a walking billboard. Worst is when you pay so much to be their advertisers. Glad people are slowly waking up to their senses.😊
  • @JojoJoget
    Have they ever tried no luxury if they are gonna pretend to be humble?
  • @mrartdeco
    Because everyone is tired to see word BALENCIAGA and BAPE on everyones clothes
  • @tonywei423
    Yes, I felt that when I was in China recent times, people more look for the quality of textile, comfort and tech of cloth, something as simple as no edge underwear ( the edge and label all gone because the extra skin rub discomfort from them)
  • @gamering9465
    We have something like this in America. The bourgeoisie and the proletariat.
  • @GarryChoo
    Quiet luxury: Amazon Essentials= more money in your account.
  • Soon Chinese parents will look at their children at dinner time and say : "If you don't study hard, you will only be able to drive a Mercedes-Benz and a BMW in the future."
  • @miguelsun5253
    Which probably explains why the top 1% is now giving up "quiet luxury" for "no luxury at all"
  • Not the China Chinese in Australia!! Wears 'Chanel' and heels to the supermarket and shopping malls!
  • @donswee914
    Maybe now they prefer quiet washing machine than loud noisy washing machine.
  • @annle9671
    China with the population of 1.5 billion has 969 billionaires is not more than US which only have 350 million people yet 691 billionaires. If you switch over to percentage.
  • @bensky888
    china should impose 100% tariff to these luxury brand from EU and US in retaliation to them.