Meet the Secret Title Guru Getting YouTubers Millions of Views
16,516
Published 2024-05-10
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
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TIMESTAMPS
00:00 - Meet the Man Who Solved YouTube Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of YouTube Titles (and how to avoid it)
18:47 - The Silent Hacks YouTubers Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake YouTubers Make with Titles
25:51 - How Pro YouTubers Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com/
🐦 Twitter: twitter.com/jthomas__
💼 LinkedIn: www.linkedin.com/in/jake-thomas-creator-hooks/
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: www.instagram.com/jayclouse/
🎵 TikTok: www.tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host // Jay Clouse: creatorscience.com/
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
All Comments (21)
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I’d actually disagree with “only do what works”. My top video ever (1.3 million) was something I’d never done before and is not that popular in my niche. the same with some of my other top videos. Try a mix of tried and true and new formats.
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Thank you for re-interviewing Jake, still trying to get a grasp on titles.
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Dont Make Another YouTube Title Until You Watch This
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I just grew my channel 600 subscribers in one day following this dudes advice . Thanks for the content fam
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I love Jake. He changed my channel and life.
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I’ve always loved your interviews with Jake. Thanks again for an amazing video. These topics about titles and thumbnails helped me get my first few viral for me videos. Thanks again!
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I didn't actually read the title of this video. I saw the text on the video, and recognised him from a previous video you made. And clicked because I wanted to watch something. Interesting
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Great questions and great interview. Jake Thomas knowledge is so valuable. Love Creatorhooks
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Make comment word clouds of the comments' sections of your competitors! That'll show you what people want and are responding to in your niche super quick
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Modeling what works is the recepie for sucess on YouTube! This is a completely different perspective on YouTube titles than what everyone on YouTube is talking about. Thanks for the video! 🎉
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Massive value! So many takeaways that everyone who's making videos should see this ASAP! 💎
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Jay, thank you for sharing your thoughts on the exhaustion of negative titles. Negativity, drama, and fear may get you to click, but my videos have little negativity, drama, or fear. I appreciate the recommendation to look for inspiration out of my niche.
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Jake is absolutely a master at what he does. So happy to see him here. Stellar content Jay!
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Some great tips here, will definitely try to focus and put more time and effort into my titles to see if that can generate a few more clicks.
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Good food for thought. I really liked the idea about borrowing title frameworks that work in other niches.
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so so much value a great watch!
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Jake has really helped me not waste my hard work! Nobody watches if they don't click! Thank you so much Jake❤
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Great video, will definitely be applying this in my upcoming videos 😎
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Thank you for sharing your knowledge!
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love this guy and now he's back
