The New Square Mile Roastery Tour
442,862
Published 2020-02-06
Here's a link to our coffee: geni.us/squaremilecoffee
If you've got questions - just ask!
Music:
"Downfall" by Soular Order
Take your films to the next level with music from Musicbed. Sign up for a free account to listen for yourself: fm.pxf.io/c/3565675/1347628/16252
Links:
Patreon: www.patreon.com/jameshoffmann
My Book: geni.us/atlasofcoffee
Limited Edition Merch: www.tenshundredsthousands.com/
Instagram: www.instagram.com/jimseven
Twitter: www.twitter.com/jimseven
My glasses: bit.ly/boldlondon
My hair product of choice: geni.us/forthehair
My coffee kit (studio): kit.co/jimseven/studio-coffee-kit
My video kit: kit.co/jimseven/video-making-gear
Neewer Products I Use:
geni.us/neewer-C-stand
geni.us/neewersl60
geni.us/neewerslider
All Comments (21)
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Okay is anyone else DYING to see James’ office now? What a tease. 😂
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I love how you take care of employees musculoskeletal health by minimising manual handling. This is beyond regulatory compliance. It takes an employer who really cares and is committed to ensuring a safe and healthy working environment. I love the sight of the processes and the equipment. I love how clean and organised things are there. It's so good to be doing what you feel passionate about. Love, love, love.
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The engineer in me was especially satisfied to see the plant and large scale roasting process. Congrats on the new space!
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I absolutely LOVE that I found out James had a roastery through happenstance and not through product placement and pushing 👌
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6:44 This is the first time I've seen BWT outside of being Racing Point F1's sponsorship.
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*looks at my stovetop roaster Mehh. Close enough.
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At first I thought the "building within a building" was excessive, but as a corporate employee who occasionally visits manufacturing plants I recall seeing far too much office space that feels like a drab and noisy afterthought. Now that I see how it all works and feels, I'm totally sold :) plus you can pretty much dissassemble and take your office with you if you ever need to move into a different warehouse space.
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I remember when I worked for Farm Collective on Poyser street prior to opening a branch and we'd come along to you guys for coffee in exchange for food and I remember you training me to make coffee. Glad to see you've still got that probat roaster running in your new space!
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I clapped my hands at the crane set up, really great to see more of them being implemented into roasteries. Thanks for the tour!
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Congratulations Sir. It seems that the design choices for your videos can be seen evidently throughout the space depicted in the video. Its obvious that your personality goes into making your videos and indeed has gone into the new building. A motif of cleanliness, tidiness and minimalism and efficiency. I hope/am sure this space, with all those fancy machines will bring square mile the success you all deserve. All the best for 2020
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It must be so proudful standing on that balcony and watch the work flow of what you've created from the scratch, brick to brick. You inspire me a lot James, you're awesome. I love you
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Some roasters told me that some neighbors complain about the filtered air emissions that has a slight coffee smell. It blows my mind they would complain about that, considering the emissions that come from the internal combustion engines of the vehicles they drive.
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Love all the details. Especially, from a personal standpoint, the small things like good logistics for lifting. Reduced impact on employees. Something I wish previous places I have worked had, because at only 35 I'm feeling the lifelong affect of terrible work practices from bosses/supervisors that didn't care, that pushed and pushed instead of allowing us to work smarter rather than harder. Much respect! <3
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I can smell this video. It's beautiful James, very nice tour. I hope to visit it one day (if it's possible). By the way, if you ever get tired of coffee or you wanna change carrier, try narrating documentaries . Your voice is perfect for it :)
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"There is more to talk about here, but before I do that, I do need to talk about the sponsor of this serie, which is Square..... Mile!"
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This is an absolute dream facility. This gives me the happies for you. The design is tops. Modern, yet steeped in history. Form meeting function. Congratulations.
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Thanks for the tour James.
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Well-edited video always. So clean. So compact. Looking forward to watch your documentary James!
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Thank you for being so open and sharing about your product, how it’s made and the environment you created to bring it all together.
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I love love love love love LOVE LOVE the bagging machine. Turning a sheet into a sealed, repeatable bag! It's also amazing to see the pride you put into the entire place!
