11 Digital Marketing Skills You Should Master
81,187
Published 2022-04-20
***************************************
Additional Digital Marketing Resources
How I Would Learn Digital Marketing (If I Could Start Over) ► • How I Would Learn Digital Marketing (...
How to Start a Career in Digital Marketing (Step-by-Step) ► • How to Start a Career in Digital Mark...
Digital Marketing for Beginners: 7 Strategies That Work ► • Digital Marketing for Beginners: 7 St...
Complete SEO Course for Beginners: Learn to Rank #1 in Google ► • Complete SEO Course for Beginners: Le...
***************************************
Digital marketing skills can be separated into two categories: hard skills and soft skills.
Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills.
Being a good digital marketer requires having both sets of marketing skills.
People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important.
In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing.
Let’s get started with the hard skills. Those are:
► Copywriting skills
► SEO
► Data analysis and interpretation
► User experience
► Expertise with Google Sheets
Watch the video to learn more about why these are important and how to get better at them.
Next are the soft skills that include:
► Communication
► Problem solving
► Creativity
► Teachability
► Self-motivation
► Dependability
Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing.
Timestamps
0:00 Intro
1:38 Copywriting
2:15 SEO
2:51 Data analysis and interpretation
3:45 User experience
4:39 Expertise with Google Sheets
5:18 Communication
6:12 Problem solving
7:26 Creativity
8:37 Teachability
9:21 Self-motivation
10:10 Dependability
#digitalmarketingskills #digitalmarketing #marketing
Be sure to subscribe for more actionable marketing and SEO tutorials.
youtube.com/AhrefsCom?sub_confirmation=1
STAY TUNED:
Ahrefs ► ahrefs.com/
YouTube ► youtube.com/AhrefsCom?sub_confirmation=1
Facebook ► www.facebook.com/Ahrefs
Twitter ►twitter.com/ahrefs
All Comments (21)
-
That was terrific Sam. It's always a great pleasure to learn from you. It's great to have a short video power packed with knowledge. Keep up the good work man!!
-
Can I say I love the way Internet works. Yesterday I was interviewing for an SEO job and the interviewer asked me if I knew Google search console. I had zero knowledge. So I search on YouTube today for a small search console tutorial and found your video. Then I found this video which is talking about how to get a job in digital marketing specifically the skills required to get hired. It’s an understatement to say, you are so good and I love the content you put out. Just found you today.
-
This is a definite top in recommendations! Thanks for the helpful and interesting content! You keep up the good work🙌🏻
-
Thanks a lot Sam Oh... I've been a follower for years and videos like this just makes me love this channel even more... Thanks a lot man... And keep up the great work.
-
Thank you Sam! Most important part in our life is to work on soft skills.
-
Copywriting= Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.
-
As a beginner in the field, I can say that videos like this give me a good indication on what to focus on and what is truly important. Always enjoying your content! Greetings from Croatia :)
-
Love these videos. Keep up the great work!
-
Thanks Sam. Love this channel so much
-
Thanks for the video. This is gold.
-
thank you, that was very informative and balance approach toward becoming a better marketer .. thanks a lot !
-
What a Lecture!! God bless you big time!!
-
great video as always, thanks for sharing and big shoutout for your amazing video team :D
-
Thank you. That is high-level advice for us fighting to make it through a marketing career.
-
Always great!
-
this video is wonderful and really informative thanks for sharing it!!
-
This video is so amazing thank you for sharing👏
-
This video is So much Informative 🌟
-
This is an insanely good video. Top tier stuff.
-
I would love to see a video about google sheets formulas for SEO (intermediate to advanced). I think you already have one article about that
