Product Sense/Design Interviews: How to Answer
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Published 2021-02-28
Are you preparing for a product manager or product design interviews at big tech/FAANG companies like Google, Facebook, Amazon etc? Then you’ll probably be asked a product design/product sense question such as “What product would you build to help people travel?”
We’ll walk through an example of how to apply 5 skills you have to master to stand out in your interviews:
1. Information gathering
2. Structuring information
3. Prioritization
4. User empathy
5. Brainstorm
All Comments (21)
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Your videos have been some of the best of seen! So clear and with great insights. Do make more.
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Another great video! you are the best in this field Diana👌
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Hi Dianna. Firstly, thank you for the great content. In the video you completed most of the question in around 10mins. In an interview setting what is the expectation on the time taken by the candidate to run through all of the steps you outlined?
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I love the way you think. It’s very structured! Thank you
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This is some of the best interview prep material I have come across and it's not even close. Your ability to communicate is amazing, and I'm going to study these hard as I've got some exciting interviews coming up! Thank you. Some feedback though...your editing could use a little bit more fine tuning, as I've noticed there are some unnatural pauses which sometimes makes it jarring to follow along. Regardless, your content is TOP NOTCH. Keep up the amazing work, you've gained a subscriber here for sure.
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Your contents have been super helpful. Can't wait for technical interview tips in the future!
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Awesome work! Thanks😬
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I can’t thank you enough for all of your tips and for you taking the time to teach and prepare me for the FB interviews! I’m so excited to say that I got a FB offer and I certainly credit it to you. Thank you for your personal sessions with me and creating relevant and real content that can’t be copied. I love your authenticity and your passion to help others excel.
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AMAZING!
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4.40 great points
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This is amazing content Dianna, thanks for putting it up. A question for you: is it expected to set up a high level Goal or Objective at the start itself (after information gathering). Have been getting mixed response, would be great to hear your thoughts.
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Hi Diana! Your video is great! You explained each part clearly but could you the conclusion you would make for each part? For example, for the mission part, after you gathered all the information, what would be the actual goal?
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Thanks Dianna, Great video... In prioritizing user segment, can we add a criteria called "better geared solve" along with others like TAM, Frequency for eg: facebook being a B2C company and having lot of consumer data.. they are better to solve Leisure traveller rather than business traveller. Because there are high changes that based on the numbering, we might choose business traveller and might not align with facebook mission and leverage existing ecosystem to solve the problem
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Hi Diana, how would you handle a situation where you considered two different "branches"? For example you talk about people who are couples, single, or travel in groups; but a second branch could also be traveling for work vs leisure...and there would be intersections here between these two ways of segmenting. Would you pick just one method of segmenting? Thanks for your awesome videos!
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For questions that are broad - like explore a product for travel industry when do you narrow the scope? Is it in the first section where you look at trends and our strengths to say we should focus on helping users find the next location or do you do that after you have identified users and pain points? I feel sometimes narrowing the scope early on limits you creatively but in other cases it becomes challnging to come up with user segments as there can be several (For example design a product for sports)
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You have a brilliant mind I wish to work with people that have this creative mindset .. I watched your video about growth hacking .. it was amazing .. I'm still exploring the field I have background in pharmacy but I was the computer guy at school 😅 My question You mentioned that I have to work in a real product and launch it if I don't have the capability to find SE,designers.. etc to work for me so what can I do at this moment
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For the first part on the business rationale, would you suggest always using Opportunities to narrow down what to focus on? It helps for future steps, but I am also afraid it cuts down the options early on and future steps like Users might come up with contradictions? Similarly, you mentioned this first business rationale step is mostly "information gathering", but it seems like it's still better to reach a type of conclusion at the end of this step? Thank you so much for your help and advice!
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Once you have a list of pain points within the journey, how would you go about prioritizing them? At the end, would you bring up risks and mitigation?
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Hi Dianna, Your videos are really helpful. One quick question - is it a must have to mention trade offs and metrics for the solution that you choose?
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Hi Dianna, I did not see a moonshot idea in this list. Is it actually needed, to show vision? Can I skip searching for a moonshot idea? Also, you do we need to prioritize solutions with a category?
