UX Design Basics: Mental Models

I had a thought about the first question you got. I think you answered it well but what do you think about this. Perhaps one of the reasons that Chrysler's gear shift was so much less successful than the rotating knob (even though they both rely on a little indication light) is because it was actually *too similar*. Because it looks like a regular gear shift it's a problem when it doesn't behave EXACTLY the same way. The knob on the other hand, doesn't look like a regular gear shift, requiring users to create a new "sub-set" within their mental model for gear shifts. Basically what I'm trying to say is that change has to be different enough that users have to give thought, but not too much thought. Great presentation btw 👍

Danke Jamal, i really love how you deliver your lessons with real life experiences in designs.

At first, I was like, "Oh, no! Car stuff, I won't be able to get this!" And then I continued watching—this was awesome.

One of the best explanations of mental models! Well done Jamal!

Awesome presentation Jamal, thank you so much for sharing your ideas here.

This is GOOD.Trying to make a transition into UX/UI Design and this definitely smoothed some things out for me! Great work

i really enjoyed this video and would love to see the next parts of the course! ;)

For the gearshift example, I would add that since the nob/dial selector was so different in both placement and how you interact with it from a traditional shifter that it forced the user to pay more attention to since it DIDn't fit their previous mental model. So fewer people probably left their car in drive because they didn't assume it was. This way of interacting also means they probably, at least the first 20 times or so, actively looked at the selector to see it in park or neutral. So to me that's why it's better than the faulty gear selector that seemed more like a traditional gear shift. It's also a good example of how, unlike with aesthetics, you want to break with mental models if you're going to change things that effect safety as that is the time you really want people to have to slow down and think about things right?

Very well explained about mental model. Thanks for the wonderful explanation!👍

This is the best presentation on this subject that I have ever seen. Great work!

Good presentation: the designers model / users model diagram isn't credited but is from Don Norman's The Psychology of Everyday Things (Basic Books, 1988).

Very convenient and the concept is concrete! I'd say that I am lucky to watch this video. I do realise the mental model existence now! Thank you Jamal.N its crucial work

Thank you Jamal, great presentation and explanation

What a great speaker.

Learnt something new! Thanks Jamal

Really great explanation.

Best video I have seen on this topic.

Great explanation

I'm a product manager and our designers kept saying "mental models" 1000 times - I had to look it up. This was a fantastic video for learning. Thank you, Jamal!

Brilliant! Thanks.