The Making of the BMW iX Flow featuring E Ink

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Published 2023-05-02
The BMW iX Flow featuring E Ink took CES 2022 by storm. Now, find out how this innovative automotive first was produced directly from the people involved.

In this video, Project Lead Stella Clarke and Head of BMW i Exterior Design Dirk Müller-Stolz talk through the design, development and production process of the world's first colour-changing car prototype, alongside the vast potential for E Ink in the use of cars.

Learn more: b.mw/ixflow

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BMW i. Born Electric.

#BMWi #iX #CES2022

All Comments (14)
  • @radglitch7233
    BMW. Please take y'alls time with this. You all are leading with so much tech right now. Keep up the quality work :) So proud of BMW for being the trend setter that it has always been.
  • @melsayed8852
    Good Morning Good Night BMW BMW The Making Of The BMW Ix Flow Featuring E Ink :thanksdoc::thanksdoc::thanksdoc::thanksdoc:
  • @california_ray
    An ideal scenario for marketers and advertisers maybe?
  • @corykemper6723
    How about producing the materials to use on the car? And reproducing if someone is in an accident. How much energy are you really saving changing the color? I understand the perk of freedom of expression by changing your color and buying things that are cool. But what about practicality. Also if you really forget where you park your beemer, you probably need to take a look at your priorities.