My Strategy for Developing Architectural Concepts

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Published 2021-08-03
An architectural concept is a design tool for:
1. The millions of decisions you have to make on any single project.
2. Communicating your design decisions to your clients / consultants.
3. Providing an objective reference point, in a subjective field such as design.

In this video, I'll show you the process for developing the concept for a project we're currently working on.

0:00 Intro
3:20 Project Description
4:29 Analysis
9:44 Strategy - Original Source
10:15 Idea 1
10:53 Idea 2
11:35 Idea 3
12:00 Idea 4
16:36 Conclusion

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All Comments (21)
  • @MatthewEncina
    Constraints lead to more creative solutions 👌🏽
  • Concept development is one of the most important aspects of architecture; one where most struggle to come up with. You made a fantastic point when you clearly stated that good ideas are different iterations of an existing item. This is one opinion about great architecture I've been looking for for a long time, and I'm happy to have finally found it on this channel. You're a wonderful teacher, Dami, and I can't wait to see the final drawings of the library. Wishing you all the best.
  • I’ve asked myself this so many times - was genuinely great to see it all vocalized and explained so coherently!
  • @andrewadams9924
    Just had this recommended to me by the YouTube algorithm and I'm pleased to say it was a huge success! This has helped me to understand conceptualisation far more deeply as a layman and I can't wait for more videos (I have definitely subscribed)!
  • @kinzasyed7389
    you are literally the best teacher. just pulled an all-nighter and I was about to go sleep but couldn't miss watching you. I was so low because of work stress but you filled me with so much positive energy. I am so glad your channel has been with me in these difficult thesis times. THANK YOU. ps. I have my jury in a week or two.
  • @yesenia2797
    I just ran into this video and I appreciate it so much. Im currently in my third year of undergrad and my semester project is a library proposal. I interviewed my local librarian and she was so helpful. She gave me many resources, helpful ideas and even some case studies. I've been stuck on the design aspect of my concept but this has given me many ideas
  • @toyboatt
    Great video. In the past 5-10 years I've come to appreciate the many parallels that occur in design cycles in different field. I've heard stories similar to yours from software engineers and high school shop and art teachers. It's super interesting how you apply client focus and accountability to your decisions. Thanks for sharing!
  • It was amazing to relate some of the concepts mentioned by you which I have used in my personal project "unknowingly". Hope to get more of these and really excited for your upcoming video on this library project completion.
  • Found this video from a YouTube list promoting featured creators on the rise on the front page, and I've gotta say I wish I found your content sooner! It is well produced and the information is delivered concisely. You can tell someone is knowledgeable in their area when they don't need to fall back on 'filler words'.
  • @nnadnodnadd
    Omg the cheesecake analogy lol. Loved it. I actually worked in healthcare for 4.5 years before deciding on getting my M.Arch and specifically in cosmetic contact lens optometry(and even cosmetically with glasses), it’s A LOOTT about helping the patient understand what they want and balancing that with what they need with their prescription 😊 it’s weird how interpersonal communication is truly present in every field. I’m excited to see how it translates for me once I work in the architecture field! Great video 💛
  • @roelsalengua2986
    Thank you DamiLee, i browse the YouTube because im currently working on my thesis project and im stocked in the design concept. Helps a lot. Thanka to you
  • @pizzaman3518
    I think the way you explain things is great, very clear and so encouraging for us, the junior architects, keep doing this kind of videos ❤️
  • @josephborr
    I had a small library in my thesis last year. After watching your video, I feel so much regret not focusing on that area more. I love how you described the library as one of the most interesting typologies, showcasing how society relates to information. My thesis was a Center for Indigenous Archaeology. For indigenous peoples, passing on their knowledge to future generations is crucial to their culture's survival, and I regret taking the library aspect of it for granted. Thank you for this! <3
  • @chouavang1294
    Thank you! I really enjoyed the 🍩! I definitely hit that point not just in school but working professionally and I really resonated with how you showed the process of your concept development. Bc a lot of time we see the final results. Thank you Dami!
  • @joannafadel9403
    All your videos are really well made! Very engaging with different visuals!!
  • @nickvsarch
    Can't wait to see the photos of the library!!
  • @HilarionWon
    So cool. Thank you for posting this video of your strategy. This is exactly what I was looking for. You are the best.
  • Excellent video! I am an Architect and I appreciate watching videos like that, seeing how other Architects work
  • @OverZel
    I'm an illustrator, but I took an architecture class in high school and feel in love with it. I wonder how things would be if I continued in it. This channel is sparking that love again.
  • @demoscratos4577
    Most beautiful architect I have ever seen. Great content too!! Great break down of design process.