Brand Case Study: Pura Vida
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Published 2022-04-27
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All Comments (21)
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Rachel is a boss at brand identity, 10/10.
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This is a goldmine for everybody that's starting or who want to step up their game. Thank you so much! Gonna rewatch it 3-4 more times like the client to stick to my brain π
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What a professional piece of work. Respect. Thank you Rachel. Really enjoyed this and it will inspire my own work.
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This is my favourite series on Flux! Love how you walk us through the whole process, thanks Rachel!
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I love watching Rachel go over her brand projects step-by-step! Hope to see her more!
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The best video I have seen on branding in web design so far. Thank you ma'am.
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More of this please!! Its very interesting to hear every detail of thinking behind every aspect in the work.
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I appreciate the journey so much in this. Showing your iterations and how you tried many solutions before landing on the final output is super relatable and reassuring to me as a design student because my process (and Artboards!) are very similar so far.
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I am blown away by this detailed break up of branding for a start up. It is an invaluable lesson. My only question is how much time went into it all. Also I am glad that she included the rejected mood board just like it happens in the real world. Thanks
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What a brilliant branding we really need to explore Rachel's magnificent portfolio
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Goldmine of information that I've stumbled across at the right time!! Thanks
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Wow....this was very helpful. Thank you Rachel
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Incredible work! Absolutely loved this video and all your others.
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Excellent work Rachel! Thanks for sharing your process, it's a great source of inspiration!
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Great video! Thank you for sharing branding process
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As a beginner, the amount of knowledge I gained from this is immense. I am truly grateful. Looking forward to more of this.
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Beautiful work, thank you so much for sharing!
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This is a really amazing video. Tons of knowledge here! Thank you Rachel. Looking forward for more videos like this.
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Absolutely beautiful insight into your process. Amazing video.
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beautiful work. Love that you included the negative initial feedback. That's how it is and so many designers lose heart when it happens.
