One of the Best Commercials Ever Made || Volkswagen “Big Day” (2001)

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Published 2023-07-23

One of my favorite commercials. Ever. It still resonates with me, 22 years later. A brilliant piece of filmmaking—story, pacing, composition, acting, directing, editing, music—all of it. 60 seconds of magic. Reposted here, with love. Enjoy.

Credits:
Original Airdate: January 28, 2001, during Super Bowl XXXV
Director: Dante Ariola
Director, Photography: Neil Shapiro
Producer: Paul Albanase
Actors: Kevin Rahm (driver), Carmen Nicole (bride)
Musical Artist: J. Ralph, “One Million Miles Away”
Recording Studio: Blast Music
Recording Engineer: Joe O'Connell
Art Director: Paul Renner
Executive Creative Director: Alan Pafenbach
Chief Creative Officer: Ron Lawner
Editor: Andre Betz
Colorist: Tim Masick
Copywriter: Carl Loeb
Agency: Arnold Worldwide-Boston
Agency Producer: Keith Dezen
Production Company: Propaganda Films
Editorial Company: Bug Editorial
Client/Brand: Volkswagen

All Comments (2)

@rex-racer 9 months ago

What do you think? Is this the best commercial ever made? More than two decades ago, VW aired this masterpiece during Super Bowl XXXV. (For full credits, including the music, see the description box.)