The Evolution of Jeffree Star Cosmetics.

"For whatever reason, he can get away with it." The reason is misogyny, he gets away with a ton of shit because even though women make up the major percentage of those who are buying makeup and who are directly marketed towards, the makeup industry and the fashion industry is misogynistic at its core. It's why female influencers can't get away with or are criticised more for the same behavior male influencers are, and why female influencers have to deal with a ton of ageism. Male influencers also don't have to answer for their looks the same way female influencers do, or are criticized in the same way or for the same things. It's misogyny.

can we talk about how she's doing what Shane Dawson thought he was doing. he was out here like "ooh i'm a documentary filmmaker" no, SMOKEY GLOW is the documentary filmmaker, she's giving us actual facts about youtubers instead of sobstories lmao

Whenever JS's 'music career' is referenced, I can't help but feel we're using the term 'music' a little generously.

I think the fact that Jeffrey Stars doesn't portray himself as a nice person unlike every influencers helped him a lot. Because people felt like he was probably the least fake person. He was clearly egocentric, unapologetic and just a not very nice person. Other influencers who messed up fell harder because they were thought to be the kindest, only for people to realize they were human with flaws too. You don't expect a bad person to do good things so the impact of the bad things are lessened when compared to those in which we expected so much more of.

The evolution of Jaclyn Hill would be quite the rabbit hole!

Smokey glow in her glasses, with a pen in hand, presenting facts is SUCH a MOOD. A sexy ass mood.

The only reason his personality ever helped at all is because he's a man. He's had a problematic personality from the start. If he did any of that shit as a woman, it would have tanked the brand despite how "cool" the next palette was. This isn't just a beauty community problem, this shit happens everywhere.

At her height, Bunny aka Graveyard girl reviewed his initial three lipsticks and it went crazy and it was big exposure for him. He even featured her YouTube review on his website at the time it came out.

Hot take: the cult like following that Anastasia Beverly Hills has caused a “collectors mentality” for all the palettes and heavily influencing the collecting of makeup from other brands

It would be cool to do a “Where are they now?” Series with brands. Like Lorac, Stila, UD, Nars. Brands that used to be much bigger but have fallen off in popularity or shut down entirely.

Y’all remember how Jigglypuff Saline said that TJ Maxx is where brands go to die and now his Conspiracy palette is being sold in TJ Maxx

I think one big mistake was that he started to make so many pallettes - he abd people got bored of them. He could have done annual pallette lounch around same time each year, and people would've hyped weeks before launch. During rest of the year he could've sold something smaller such as hilights and lipstics, maybe annually throw some facemask or other suprise product launch on top of that.

So basically it was his personality that made the brand, and also ended it

suggestion: make a “the evolution of...” playlist :)

People/Brands I could watch you do this treatment to: -Michelle Phan -MAC -Lime Crime -Pat McGrath -Natasha Denona

Tbh i had no issue with the fact that the cremated palette was about death — I honestly wouldn’t have connected it to the pandemic if nobody else did, I just assumed it took a year or 2 to make and it was just a coincidence. My issue was that like all the colors are the same. Most of them have a very similar shade within the same palette, which is... very stupid

I'm still really shocked that Orgy didn't sell out, its fantastic to see that people are not buying into him anymore, I honestly didn't think it was possible.

Any feelings towards Jeffree aside, the truth is that his brand used to be interesting, innovative and not something we have seen a hundred times. While JSC launched things like blood sugar, the market was flooded with neutrals. But after the conspiracy launch it has been going downhill creatively. The last two palettes have been a joke - 60$ for 5 shades multiplied a few times...

Disclaimer: I am not a Jeffree Star fan. Unpopular Opinion: I don't agree with a lot of the criticism regarding Jeffree's Cremated palette. We know that it takes months and months to produce makeup and all of the palettes were already ordered by the time the pandemic hit. I don't think him releasing the palette in the time that he did was him being insensitive, but rather bad timing and not wanting to lose the millions of dollars he already invested into that project. If anything, he should be getting more criticism about the ashy shades and not necessarily the theme.

the evolution of makeup geek would be interesting.. i remember when their eyeshadows were all the beauty youtubers talked about!