Why can’t prices just stay the same?

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Published 2024-05-15
If high inflation hurts just about everyone, why can’t we have no inflation?

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Over the past few years, most of the world has experienced some pretty intense inflation, with prices rising as much as 10 percent in a single year. In 2024, even though inflation rates have fallen to more manageable levels, prices are still way up and are very unlikely to come down. Which, understandably, continues to be a source of major stress for people all over the world. So why can’t prices just stay the same?

As a consumer, steady prices and zero inflation seems like the ideal: You want your purchasing power to stay the same and for your dollar today to buy you exactly the same amount as your dollar tomorrow. But even in times of global economic health and stability, governments and their central banks actively avoid letting inflation get too low. That’s because 0 percent inflation might actually end up doing more harm than good.

In this video, we take a look at the reasons why.

Sources and further reading:
To take a closer look at inflation and interest rates in the US, check out FRED (the Federal Reserve’s economic data repository): fred.stlouisfed.org/

You can read more about inflation targets here: www.imf.org/external/pubs/ft/fandd/basics/pdf/jahp…

And you can see more of Rakeen’s work here: groundworkcollaborative.org/person/rakeen-mabud/

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All Comments (21)
  • Why does economics always feel like an big international game of tightrope walking
  • @Linkous12
    "Companies make more money, which means more people have jobs." Are you sure about that?
  • @person880
    Inflation: 8%. Pay raise: 2.6%. Boss: "Congratulations on your pay raise!"
  • @woodykusaki9970
    So when they say.. "inflation is a good thing".. You mean.. "it's a good thing for companies. We don't care about the average people"
  • Inflation allows companies to cut your wages without cutting your wages.
  • @KidFury27
    You completely forgot about "parachute" pricing. This is where prices go up, the companies like the additional revenue and purposely slow the decline back to an acceptable amount. 🤬
  • @jeremyjw
    i see two leaps in logic inflation, "people will buy something now, in fear of the prices rising" deflation, "people will put off buying something, in hopes that prices will drop" i don't think i'm typical of the average shopper\spender but if i want\need to buy something i just pay the current price i'm no good at predicting the economy
  • @Aquablue62
    More people have jobs, but you forgot the part where the people who have jobs get paid the same.
  • @MRFLOPPYmr
    We are getting this concept told for decades now. But does it really make sense? Do you buy a new laundry machine/smartphone/coffee because you fear that it will be more expensive next year? Would you visit restaurants less frequently, when their prices get cheaper, expecting that prices will fall even more next year???
  • @TETSU2249
    5:00 "consumers stop making purchases in hope things will be cheaper"? Am I the only one who buys things because I need them, not because they are cheap or expensive?
  • @gablit3316
    the consumer mentality in the cycles is so wrong. you don't buy less when price is lowering. you buy less when you have less money.
  • @SmoggySandwich
    Except these days companies take all the profit of inflation for themselves and still lay off people.
  • @juliegolick
    As a medieval historian, I can tell you that the modern approach to inflation ("a little inflation is a good thing") is an historical abnormality. Historically, prices stayed relatively the same, even over generations, unless there was a major shock to the economy (like the king discovering a new gold mine, or something).
  • @Kaustavpatell
    I foresee a recession lasting 2-3 years, and if inflation continues to surge, the Federal Reserve will likely raise interest rates soon. Inflation is causing various issues worldwide, such as food shortages, scarcities of diesel and heating fuel, and significant spikes in housing prices, leading to a potential financial market crash. This global downturn could have long-lasting repercussions. Given the current inflation rate of approximately 9%, my main worry is how to optimize my savings and retirement fund, which has remained stagnant at around $300,000, yielding almost no gains for quite some time.
  • @Higuannn
    I love this and DCA everyday on what I'm overweight in. I used to do the auto deposit however I stopped when I couldn't guarantee at what time my deposit would go thru. I like to control the time I deposit and buy daily. Love your video. New subscriber here.
  • @TesserId
    It's tax on people who stuff their money in their mattress.
  • @Ore0219
    Companies cut labor no matter what because they are only concerned with increasing shareholder profit.
  • @thexht7927
    So you tell me the economy runs by encouraging people buy things they don’t actually need? Because if they really need it, they won’t wait for lower price tomorrow
  • @jervoskitzin
    "The reason inflation can't stay at zero is because governments and their banks don't want it to" Oh, so it can stay at 0. People are just greedy. Shocker