It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown
1,265,459
Published 2020-01-09
CEO of PR Alliance, LLC, an entertainment and public relations agency. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
All Comments (21)
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1) Identify the Goal (I call it KNOW the WHAT) 2) Understand your Audience ( I call it KNOW the WHO) 3) Communicate the Value ( I call it SAY the WHY) 4) Express the Need ( I call it WORK the HOW NOW)
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“It was at that moment that I realized that I needed a raise!” I agree lol; we need a book Sis!!! 💚💚💚
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“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.
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She absolutely has a point plus her delivery was clear and straight to the point
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It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!
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Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years
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This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.
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I don't know,why she didn't get views in comments,this is one profound talk and very practicable.
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1. Identify the goal 2. Understand your audience 3. Communicate the value -what they get out of the deal 4. Express the need that u both want. By doing this you can combat the resistance felt through challenges
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You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.
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Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.
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This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!
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I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.
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Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.
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Keisha clearly knows what she's talking about. Made such good points.💃🎯 The only reason why I think this has low views is because it's not as keyworded as much and the the YouTube world is flooded, but the content is there.
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This is concise and clear. As a inheritantly passive person I got some self work to do.
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This was amazing! I wish the audience gave a better response, you killed it.
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I love how she was sassy n straight to the point!!
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Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾
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Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.
