Using Value Metrics for Conversions in Google Ads

You guys have the most complete and high-quality content for us specializing in paid media! Thank you for sharing this! :)

Great content as always. Another way that this was communicated to me by a higher-level Google Rep was that you can use a 3-tiered point system and not set a "dollar" value. So for example, if contact form submissions are more valuable than phone calls, then you might set a value of "3" to the contact form submissions and a value of "2" to phone call leads. This will tell Google that contact form submissions are of higher value (and priority). From there, you wouldn't use a Target ROAS bidding strategy, but a Target CPA. I've used this in several accounts and it seems to work pretty well.

Great content as always, thanks for sharing your thoughts and giving an overview of the calculator! Would be great if you could create another video around tROAS bidding adjustments across different scenarios. Thanks!

guys, thank you for your great insightful videos!

extremely helpful thankyou !

Checking if this works if we just want to prioritize form fills over Calls?

Great content as usual 🔥 question, I have proxy values setup for my lead form and I’m wanting to upload MQLs back into the system to help steer the algorithm. Can I just assign these MQLs with a higher value than the initial lead form? The number will be unrealistic (in terms of the revenue im making) but I don’t want to completely restructure my conversion actions. I hope this makes sense

Great vid, my only question is whether Lead and MQL stage should be Secondary goals with Purchase the only Primary goal or whether they should all be set as Primary?

Does your course based on google ads?