When did DECEPTIVE Advertising become normal?

Rich With Tech
Rich With Tech
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Published 2024-06-16
Advertise Apple Watch Ultra watch as dive capable, then don't cover water damage. How is this not deceptive advertising?!
All Comments (4)
  • @RichWithTech
    Hello everyone here are some links if anyone fancies doing something about this, there will be draft message at the end of this comment to use as a base if you wish- feel free to suggest improvements: *America* the FTC at reportfraud.ftc.gov/ your state attorney general www.consumerresources.org/file-a-complaint/ the National Advertising Division (NAD) bbbprograms.org/programs/all-programs/national-adv… *Germany* (I put Germany separate as they seem to hold advertisers accountable for their content) www.vzbv.de/en/about-us/contact (these guys recently banned TESLA from using the term “Autopilot” as it was seen as false advertising) *UK* www.asa.org.uk/make-a-complaint.html *EU* www.easa-alliance.org/product-services/want-to-com… *Draft message* Apple is advertising it’s Ultra Watch 2 in water environments including under water, down to 40m depth. In addition they claim them to be “swim proof” [***paste screen shot of swimproof***] Some of the watches are suffering water damage however, on the first exposure to shallow water and in some of these cases Apple is not offering to cover 100% of the associated costs, choosing instead to fall back on small print such as “Water resistance is not a permanent condition and can diminish over time.” Due to the way the watch is advertised as capable of being enduring 40m depths I believe this is a misleading advert and should be amended either to show it may not be capable of surviving these environments, or that Apple should be forced to pay for any water associated damages for a period of time after purchase. Currently their warranty also has “get out” clauses so if they choose not to take responsibility and fall back on the “its water resistant, not waterproof" and "water resistance will reduce over time” arguments then there isn’t much the consumer can do, even though the consumer is using it as the advert showed them was possible, they now have a dead Apple watch. Please hold Apple accountable for their advertising material, to prevent consumers from being misled.