Beer expert blind tastes Supermarket IPAs | The Craft Beer Channel

Love & Hate has got to be one of the most consistently good supermarket beers I've drank, great work from Vocation :)

I always appreciate your journalistic integrity on these tests - there are some breweries in there that I’m sure you have relationships with and you’re setting yourself up to possibly absolutely rinse them

Nice to see Proper Job in the top 10. Spot on blind tasting notes aswell!

Vocation and Northern Monk are solid breweries for knocking out reliable supermarket beers, but I would always prefer to order directly from the brewery for many of the reasons you mentioned but especially to guarantee freshness!

Scroobius Pip approves of your spelling of "Phoenix"

It doesn't surprise me that Greene King East Coast IPA was skunked. For some daft reason they put it in clear bottles and supermarkets don't always store them properly. You're a brave man trying that beer.

"Look at you, you creamy bad boy" are words I never expected to leave Jonny's mouth 😂

So glad you loved the Vocation Love and Hate because it’s been one of my favourites for years now, ever since Tesco started selling it. I often try the other stuff that comes in but am yet to find a supermarket ipa that surpasses it. It’s so good!

Glad to see Siren having a good showing. Easily my favourite right now. Lovely stuff.

This is a really interesting and relevant one for me. I definitely can’t afford to be spending how much I’d like to at my local craft beer shop, so these supermarket options are my go to for most weeks/months, so great to know which to go for and which to avoid. Also I’d stayed away from Vocations’s love and hate after I had a couple of bad vocation beers, might’ve been one of their New England IPA’s but I think I must’ve had a few bad cans? Will pick this one up when I next find it Great video guys, love this sort of ‘best value- what to get and what not to’ sort of video as I’m someone who has still got a long list of beers to try

Salt - IKAT is my favourite "supermarket" beer

Great episode! My local Morrisons (Ipswich) stock Buxton Axe Edge and Thornbridge x Burnt Mill Riffle. Both in my opinion are excellent. I've had both fresh from the brewery also. Tesco also have Sierra Nevada pale ale on special. On my budget these all supplement my homebrew stocks

Respect for your honesty. I think you started the video hoping to conclude that irrespectively of the ethic side, the drinking experience of supermarket beers is subpar but when you noticed it wasn’t you admitted it.

Mate I tell you what, being able to pick up the ale notes from St Austell and Thornbridge is ridiculous, fair play

Mad Squirrel used to be my local - with a bottle shop full of fridges. Never had the off notes before from the fridge 👍

Interesting vid, as always. I love Vocation Life and Death as well. I had a pint of Road Crew not too long ago (Cameron's = basically Tooth & Claw) which was essentially a pint of Butter Beer.

love this channel since finding it... drinking the new 0.5% collab Mash Gang/ Verdant as watching this... would love to see a good NOLO vid soon, or just table beers.

Love & Hate (Vocation) and Heathen (Northern Monk) are my go to supermarket ales...they really hit hard and taste amazing...nice to know others like 'em too!!

I've generally avoided supermarket brews for the reasons you gave, but my local Morrisons now has a dedicated refrigerated section with a nice selection of crafties (North, Vocation, Siren to name a few). With their reasonable prices and a 4 for 3 offer, I can no longer resist picking up a few cans with the weekly shop and I expect many others will feel the same - including those that are relatively new to the scene. Great vid, great research - keep it up!

You went above and beyond on this video my friend.