AJP PR7 | The Forgotten Unicorn

KTM 690 price has been increased to 20k aud now 😢

Picked up my 2022 model, two years ago. Have ridden 10 000kms without any real problems. Importer in Sweden replaced my bended side stand without any cost. Upgraded suspension front and rear last year. That made a big change in stability and curve taking on gravel. I am a super happy AJP PR7 owner! Greetings from Sweden!👍

2021 model owner for two years and over 12.000km. It is my unicorn. Awsome comfortable seat, great power, suspension. I use for multi day trips and enduro style exploration of the woods around my house. It can do every thing. It is no problem to be in the saddle for 9 hours on the asflat. Or to go a few laps on the local motocross track. Range on one tank is around 260 km when on double track. When on enduro single track, the range is less, when only on the road, than over 300km.

Early adopter here - it's my unicorn 😂 First of all, this is a proven, stone-axe simple and reliable engine with plenty of parts availability - its real genius is what BMW added to the OEM Husky lump - a balance shaft giving an incredibly smooth engine for a thumper! Ok, everything's a compromise and a 660 twin like my Tuareg (yes apparently I like exotic yet its actually a preference for the best), will run better on the slab at speed - but not by much.. The PR7 is very smooth, torquey and waay lighter with even better weight distribution - tanks under the seat.. off road it's fantastic, suspension, ground clearance, brakes - all top class. Dealers? Pfft, these are easy to work on (by you or your favourite local mechanic - no crazy electronics needing OEM training and tools), parts are readily available and in any event my experience with both the NSW dealer, Harry's motorcycles, and the Oz importer has been Rolls Royce - they're keen to ensure a smooth relationship. As is the factory - check out the handmade passion on various utubes.. I'm stoked with this bike and have no regrets 🎉 If others have worries getting in the way - that's their loss - c'est la vie.. 😊

Have a 2018 and yeah, it's awesome. Few quirks like the fuel filler being hard to use (you can't see in so easy to overfill, but you get used to it), not a fan of the tablet 'dash' (swapped it out for a Garmin Zumo XT) and a couple other minor things, but I haven't met a bike yet that didn't have its own minor quirks. Ultimately I love it, it's the perfect bike for everything in Australia; scratching pegs in the Adelaide hills, cruising on the highways and exploring the back roads and tracks. I have a KTM1190 ADV R which I love as well and definitely miss the power when on the PR7, but when it comes to picking the bike up in a sandy gully, the PR7 redeems itself quickly!

They are very good bikes. The factory is actually close to my house

I had a 2011 TE-630 since new until 2014, put 15k miles on it in the USA…….I should have never sold it! Never had an issue with the bike aside from people telling me I should have been on a 690. Back then the TE-630 had a counter balanced motor and was sooooo much smoother than a 690 in addition to a great running bike straight out of the box, no fumbling with ECU or pipes or suspension. It worked and took me on a great number of adventures. I loved that bike…..great memories. The only lacking issue was as you mentioned, the much smaller availability of accessories. Since then, I’ve looked at the AJP a couple years now, looks great, might give it a go. Thanks for doing a video on this bike.🖖

Awesome presentation of the PR7, i have done an extended testride of this bike and i just love it, It is definitely the bike i look at if i would replace my lovely beast of 890R. This summer i will actually have a new deomo PR7 in the garage for some traveling and rides, look forward to it!

So far, mine is THE Unicorn. It has a few quirks. It is not a bike for owners who take their bike to a dealer for an oil changes and other regular maintenance. It is perfect for the rider who does their own maintenance. It is perfect for the rider that does not want ABS, rider modes, or other unnecessary BS. Mine cost slightly less than a new 690/701 in the US. It lacks the extra technology of that bike, but that is a positive for me. The included tablet and DMD2 is a gimmick I am still learning to use. I would have purchased the bike without it. The engine has a long history of reliability with basic maintenance and has more than enough power. The suspension is good spec and adjustable, the seat is comfortable, the wind protection is adequate. So far, so good. If this bike remains reliable, I will ride it for many years.

Fantastic bike, hoping to buy one soon. Biggest reason for lack of market penetration is simply that AJP is a very small factory and they are not geared up to meet increased demand. To become big enough would be a multi million investment and unless a bigger company buys them out there is no way of building more.

A lot of people love this bike, especially later models. If a major dealer in Oz picked it up and offered good after sales service then they would sell quite a few I think. Without local support, it’s a risky purchase in my eyes. Your comment that if KTM or Honda made the same bike it would sell well is true. Off the shelf she’s a beauty.

I am more than happy to spend time with COS and give a real world honest interview from an owner of No2 in Aus

I've got PR5, which is 250cc dual sport from AJP, but more enduro orientated. I reached out directly to AJP Portugal for support (not even a bike's fault) and they responded and helped. On the contrary, KTM sold me a new bike with fairing full of scratches and KTM support was: it's normal, all the bikes have this issue. Yet if KTM would have come up with PR7, people would buy it more... Solid, great video!

Two of our crew have a PR7, both love them. Coming across as a ‘big dirt bike’ they just work. Your video covers the point very well and the more I see the two here in action the more I like them. They certainly hit the sweet point of suspension, weight, fuel capacity and the compromise between comfort and performance. There are videos of factory tours, worth a watch. A small passionate team make them. Quality focused. Some may be surprised at the grass roots manufacturing employed. Hand made components. No robots. Rudimentary batch production. Certainly not a sophisticated large manufacturing plant. See if you can get a ride on one Solid, very different but certainly not ‘wrong’ either. I agree totally that if a Japanese manufacturer copied the base formula they would have an instant winner in the eyes of adventure riders.

I own one since 2017; the best adventure trail-enduro Ive ever had. No problems in 20k km, it has out of the box all I need including rear sub-chassis which means I can carry luggage without adding heavy racks and it is also very comfortable. Maintenance is quite easy, I do it myself and spare components are very standard so I can buy them anywhere, in case I need ordering something from the dealer I get it by mail in 3-5 days which in my experience is similar than what it takes to get parts for my ktm 890

I think the real hidden unicorn is the SWM Superdual which is the poorer cousin of the AJP. They share the same smooth and robust engine and transmission, have a larger fuel tank, Brembo brakes and much more, and used to retail for around half the price of the AJP. I have owned the the Superdual since 2018 and absolutely love it, however because of the Oz market resistance against small manufacturers, the sales have not been great enough to keep the importer and factory interested. Sometimes we just shoot ourselves in the foot!

AJP are quite good motorcycles, and the PR7 is amazing. The only advantage I have with my T7 is a much more comfortable ride for those days in the saddle, but if I was going to go mostly off-road I’d prefer one to a 690

In 2021 I tested the AJP PR7 which is an excellent adventure bike, capable, reliable, well equipped. But I finally bought an Husky 701E for the exact reason you mentioned : dealership close to my home. I ended selling my 701 after 2 years/14.000km of TET, to now ride a 500excf because of the lighter weight: being 67years old, the 165kg of 701 became too heavy for my handling and lifting it up when alone. For those interested, there is a YT channel of PR7 rider : Long Ride Zone who describes his experience of PR7.

I live in Sydney. I would have to travel to Uralla, some 5.5 hrs and 450km to look at an AJP, if they have one.That is an overwhelming example of why it doesn't sell. Can't deny the excellent specs. And there is no way they would be able to meet demand if there were more dealers. The market has spoken, it wants heavy twins. Like a lot of riders, I want light weight so I buy KTM singles and alter them into my type of bike.

Brutal Dakar Rally bike !! AJP Mundial !! Parabéns 🎇