What Makes People Buy? Price & Value Masterclass w/ Ron Baker
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Published 2022-09-22
With a long & experienced background as a Certified Public Accountant, as well as Chris Do's masterful questions, Ron Baker is able to break down these concepts of price & value simply enough for anyone to understand!
6:25 Subjective theory of value
7:15 High client impact, high prices welcome
8:25 Price justifies the costs
12:21 The power of brand
14:39 Both the buyer and seller profit
16:04 Pricing sends signals
17:32 Determine your market position
21:19 Value is subjective, price is contextual
26:00 Give your customers pricing options
27:29 The value conversation
31:10 Premium prices w/ clear value prop
Timestamps by Joshua Cunningham
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Implementing Value Pricing book here:
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
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All Comments (21)
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Definitely ranks in the top 3 guest interviews of the future. This man is insanely articulate and when I check all the references he’s making, he’s on a different level. Please bring him back soon. Loved this!!!
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6:25 Subjective theory of value 7:15 High client impact, high prices welcome 8:25 Price justifies the costs 12:21 The power of brand 14:39 Both the buyer and seller profit 16:04 Pricing sends signals 17:32 Determine your market position 21:19 Value is subjective, price is contextual 26:00 Give your customers pricing options 27:29 The value conversation 31:10 Premium prices w/ clear value prop
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The relationship between value based service and self esteem/self respect. The first sale you make is the price you put on your own service. WOW. Just wow..... this chat's value is just out the roof. Thank you for sharing this with the world!
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Great interview. The best part was Chris taking the time to digest Ron's stories and points, and re-frame or rephrase them to ensure the audience (and possibly himself) understands the knowledge being dropped. Thank you
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I love the landscaping story and I’ve seen where I was the first two landscapers in many similar situations when I never heard back from the client.
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This is by far the most articulate and thorough explanation of value pricing Ive ever heard
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This man made a massive difference in how we reorganised our business mind in our business today. It is amazing to listen someone like him for free!
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Can't believe this video is free. Thanks.
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Learned more in the first 10 minutes than 4 years of my college marketing courses
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Ron is a fantastic teacher, this was so helpful. Incredibly coherent and direct, great examples and references. You can tell he's been doing this for a long time. True professional.
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It's always super valuable when a person that deals with money and other people's money speaks, lots of valuable information is able to be extracted.
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I have the Ron Baker headache. This guy is amazing and I can't wait to read his books
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The YouTube algorithm is recognizing the value of your channel. This got recommended to me.
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This guy is explaining the opposite of everything I've ever heard from every "successful" photographer in the photojournalism industry and it makes way more sense then all of the seminars I went to which explained how to break down your operating costs to justify your price.
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This is one of those interviews I'm gonna have to watch maybe 5 times over taking notes each time. Even on my first run I keep replaying lines because there's so much meaning packed in such few words.
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I absolutely love how Chris is asking questions just like a student? He really applies what he teaches - Learn - Unlearn and that's why I respect him as my Guru. Love you Chris ❤️
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Bam! That's a world class business class on Youtube 💫 What a wonderful man!! Great to see people like this when the world is going the greedy and unimaginative free economy way. We need the youth to take notes from people like him. 👏👏
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I’m only half way through and had to stop - to process what he just said. This information is en point. I can’t tell you how much I appreciate him speaking of the “solve the problem” issue only getting the customer to the status quo. We work so hard to bring more and all the business books get repetitive. This interview is so good. I’m taking a break and turning it back on in just a minute.
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The conversation and information in this is amazing. Can’t believe this is freely available for the public! Gonna take notes after my first listen.
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This video is solid gold. Well articulated by both host and guest. So many gemstones in this content for those holding a genuine interest in sales, particularly getting better at sales. Thank you for letting me feel as though my time was well spent in watching. Cheers!
