How to start a sticker business | EVERYTHING you need + step-by-step process

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Published 2023-08-09
From manufacturing, to DIYing, to selling online, in-person, wholesale, shipping, and more. Everything you need to know to start a sticker (and other art merch) business! This vid is packed with pros/cons, tips and resources I’ve accumulated from 3 years of running my small biz. Get ready to take notes!

💖My shop: www.zaccura.com/shop
✨Laptop fund: www.zaccura.com/laptop-fundraiser
(^^I'm raising funds for a new laptop for making YouTube videos! So if you'd like to see more content from me, please consider contributing. Thank you so much!!)

M E N T I O N E D
✂️DIY stickers tutorial:    • DIY Stickers (Singles, Packs, and She...  
✉USPS rates (Notice 123): pe.usps.com/text/dmm300/notice123.htm#_c037
🫏Sticker manufacture I used for my first batch (Sticker Mule): www.stickermule.com/unlock?ref_id=4910622701&utm_m…
(^^Referral link. You and I both get a $10 store credit when you make a purchase of $10 or more using this link)


T O O L S & M A T E R I A L S*

🖨️Printer list
(This is from research. I have not tried any of these printers other than the first):

My printer (Epson xp-440): amzn.to/43Xz7Rf
Epson EcoTank Photo ET-8500: amzn.to/47lVUsW
Epson EcoTank ET-2850(cheaper modal): amzn.to/43VeULW
Canon Pixma G620 Megatank: amzn.to/47pp6z7

Scanner (for those without a printer): amzn.to/45jLhoJ

✨Desktop cutting machines:
Silhouette Cameo 4: amzn.to/45eGLHS
Cricut Explore Air 2: amzn.to/44XNINL

🧾Sticker Paper:
Online Labels weatherproof matte (my go-to): amzn.to/3DOVTjS
Online Labels standard white: amzn.to/3DPvxya
Homsto matte sticker paper: amzn.to/3OQLkmI
Homsto gloss sticker paper: amzn.to/3Oq9L96
Oracal 651 adhesive lamination: amzn.to/45eVinH

📦Packaging:
5” x 7” Kraft envelopes: amzn.to/3Yrjkck
Clear sleeves: I often switch brands to find the best deal, just search your size.
I’ve also started using Glassine bags, I might switch permanently at some point: amzn.to/3Ot3Y2p
Card stock for business cards and backer cards: amzn.to/42bHWb0
Decorative tissue: Bought at dollar store

🛠Other tools shown:
Firbon A4 Paper Cutter: amzn.to/3s5OutJ
Kadomaru Pro Corner cutter: amzn.to/3QwnD3Z

💻Art/Design software
Clip Studio Paint EX: amzn.to/3ILsmv3
Note: I got mine via Clip studio's website, but apparently they also have hard-copies on Amazon, which is the link above.
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M Y S O C I A L S

Shop/Website: www.zaccura.com/

Instagram: www.instagram.com/zaccura_art/
Twitter: twitter.com/zaccura_art
Deviantart: zaccura.deviantart.com/
Newgrounds: zaccura.newgrounds.com/
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Chapters
00:00 – In this video
00:54 – Step 1: The artwork (formatting)
02:48 – Step 2: Manufacturing
03:10 – Method 1: DIY
07:42 – Method 2: Outsourcing
10:33 – Inventory formula (how much product to stock)
14:34 – Step 3: Selling
15:35 – Ecommerce
18:09 – In-person Events
21:00 – Wholesale
23:53 – Important tip for beginners
25:16 – Step 4: Fulfillment (Shipping)
27:33 – Before you go
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*Some links are Amazon affiliate codes, if you purchase using the links provided I may receive a small commission, which helps support this channel, at no extra cost to you.
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Title: How to start a sticker business | EVERYTHING you need + step-by-step process
Text on thumbnail: Art Biz: SELLING STICKERS (and other merch)
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tags
zaccura, artist, art business, biz, how to start a sticker business, sell your art, art merchandise, small business, small biz tips, step by step, diy stickers, how to make stickers, how to sell stickers, sticker tutorial, how to make stickers

All Comments (21)
  • @bluegardevoir
    I've watched so many "how to start a sticker business" videos, this was the first one I found genuinely helpful. It tells me everything I want to know in a way that isn't overwhelming and I feel really positive about starting my business in the future. Thanks so much I really enjoyed it <3
  • @brieoshiro
    When you said we should be proud of even one sale I smiled. I drew some coloring pages and put them on Etsy. Over the course of a few months I think I sold 2. I have been down b/c I put a lot of work into them but it's so saturated with cough AI art cough and it's hard competition. Anyway just knowing at least 2 people found joy in my art makes me happy and I should be proud of myself. I just tend to get down easily. I enjoy drawing and painting and I just need to keep at it. :)
  • @h.b16
    Save yourself the headache and get an eco tank printer. The best investment I’ve ever made. The ink lasts forever and each of the four bottles you need to refill only cost about $18 each and again, last forever. And I also recommend finding a good vinyl sticker paper. I’ve tried so many different kinds of sticker paper, including online labels which are terrible.
  • @LiberRaider
    Im almost 40. Always drawn as a hobby. Now that i have a daughter, im looking to make side $. Even if i dont sell 1 single sticker, i want to be an example and overcome my fear of failure. Thank you for helping my little family and me!
  • @ridarizwan5729
    As a person who’s thinking of starting a small bizz this was by far the best video I’ve come across.
  • I'm so glad you made this. I'm gonna be opening my easy shop soon selling stickers and prints. I'm glad you talked about not spreading yourself to thin because I was gonna do that at first. I was gonna sell stickers, Keychain, prints, buttons. But then I was like that's alot of out sourcing. So I'm gonna start with just prints and stickers And with low quantity for all.
  • @LGeeThomas
    “Because I like the pain” OMG that one got me and made me LOL for real… That was just so genuine and the delivery was perfect LOL
  • @SeiferA2001
    This is exactly the kind of video Ive been looking for. As an artist, making a sticker business seemed simple on paper, but I assumed there was a lot more to it than just "buy mass quantities of stickers of the art your drew and sell them all off." Im glad not only that this video confirmed my assumptions were correct, but also gave me the clarification and info I needed. Thanks for making this!
  • @666gyoza
    this is a really well done video! I'd like to add a point tho, the taxes part! before opening a business you should check the tax laws of your country, like for example in my country you can't do all this legally without first registering your business and paying some very high taxes upfront😢
  • @kaikillerwhale
    This is an incredible video, so helpful, so detailed, but not too overwhelming. Seriously, I learned so much and feel more motivated and grounded about starting my business
  • @cryingbluecactus
    Thank you for this video! It was easy to follow along and think about some things for the future that I hadn't thought about such as having a booth :)
  • @dokkabb5529
    Great tips! Thank you for making this video and including links to supplies! I run a small Etsy and have been looking at adding stickers to my store to expand my merch so this was very useful!
  • @joeperez6451
    I'm so thankful for this video!! It's answering many questions I've had while working towards starting my sticker business. Thank you so much !!
  • @KryttiKat
    Thanks for the video! Lots of great info for all the finer details like how you mail stuff out! I found this video more helpful than many of the others out there thanks to stuff like that!
  • @anansa2795
    Thank you so much for this! You sound so gentle and this info was really helpful! Keep doing what you love 💕💕
  • @CelyneSCI
    Thank you for this video! Appreciate tips - especially on the fulfillment side. Your video left me feeling encouraged ❤
  • @mayeladelahuerta
    I'm pretty sure this has been the most motivational video I've come across, I appreciate how honest and respectful you are about the process and people's expectations, thank you.
  • @JR-mq7ni
    Genuinely enjoyed the way you presented all the info and broke down each section!
  • @reallyvivian
    The amount of detail you put into this video is incredible! Thank you ❤