On spaghetti sauce - Malcolm Gladwell

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Published 2013-07-06
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Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Talk by Malcolm Gladwell.

All Comments (21)
  • @myboatforacar
    "If I had asked them what they wanted, they would have said 'faster horses.'" -- attributed to Henry Ford
  • My college roommate was from an Italian family. One summer, I had an apartment off campus and he came over for dinner and made sauce for the pasta "from scratch". Olive oil, garlic, basil, tomatoes... It was a revelation. I never knew that you could MAKE sauce, any more than I ever considered making my own ketchup for french fries. It was no thin sauce, and it was delicious. Thank you Saverio.
  • @shawnnorton2674
    Great stories, great intellect and totally great hair, damnit it’s a trifecta of greatness.
  • Thank you 🙏 for your support Malcolm Gladwell. I appreciate your continued presence.
  • I closed my eyes and it turned into John Mulaney giving me life lessons but without a punchline
  • @luke_cohen1
    I've always wondered how we've ended up with so many choices at the supermarket. This video explains a lot of how that happened. Then again, this is a classic Gladwell talk. He's the king of taking a topic about the world everyone's subconsciously thought about for years and explains how it came to be (which is where channels like RealLifeLore and Knowing Better came from). The whole medium of explainer channels that could answer every question our three year old could ever think of could probably be traced back to him.
  • @MarkTillison
    Malcolm is awesome. It's nice to see someone so eloquently distill great thought in to simple ideas we're all amazed we didn't think of before.
  • @WestOfEarth
    This basically explains the collapse of cable industry too. By trying to supply every home with a universal entertainment package, they ended up with a lot of dissatisfied customers. These companies thought they knew what was best. But if they'd offered an ala carte model of entertainment programming, customers could have picked and paid for only the shows they wanted and enjoyed. This is the exploit streaming has capitalized on.
  • @w00tse
    Absolutely brilliant talk.
  • @nonchalantd
    I don't know why, but the phrase "extra chunky" just puts a smile on my face.
  • My cat was raised on fish/seafood cat food. Now, at 13, he will not eat chicken or beef cat food. He wants his seafood. Likewise, I hypothesize that people's food preferences are for those flavors that trigger memories of childhood. My mother made spaghetti sauce with ground beef, more like a hearty beef sauce, along with certain spices. I still prefer her sauce recipe to anything that I can find commercially. I grew up with vanilla ice cream as the only option. I still prefer vanilla ice cream over all others. My grandmother prepared something we called "granny stew". I still prefer that recipe above any beef stew I can get in a fine restaurant. Etc., etc., etc. Every Jewish friend of mine starts his day with a bagel, cream cheese, and lox, and periodically craves a good falafel. Every Chinese friend I have keeps bags of freshly prepared dumplings in their refrigerator. I suggest that this phenomenon, too, goes beyond culture, but rather focuses on our endemic desire to be transported to an earlier, simpler time in our lives.
  • @protey117
    10:58 BTW I like milky weak coffee & always say it when I order coffee or being asked by someone about my coffee preferences.
  • @kimcollie283
    I've read several of his books & was always pleasantly surprised at the astounding angles on old, accepted ideas he would attack quite effectively. This is my first look at him as a speaker & I am again enraptured by his wit & perspicacity. Bravo!!