Does the diamond match the deal? We put them to the test (Marketplace)
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Published 2023-02-17
#Diamond #Jewelry #CBCMarketplace
Read more: www.cbc.ca/1.6750389
0:00 - Intro
2:37 - Learning the four Cs – colour, clarity, cut and carat
4:26 - Are diamonds a good investment?
7:23 - Diamond re-grading results and comparing reports
13:00 - Conflict-free diamonds and the Kimberley Process
16:32 - Sharing findings with the retailers
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All Comments (21)
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I respect that Ben Moss was willing to participate in an interview and address the results vs. the other 2. Far less shady to answer honestly and own the reality, take the criticism as a learning opportunity. When companies don’t respond or hide behind a short statement it irks me
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Learning about the grading process was interesting, though I was hoping by the end that there would have been some mention of lab-grown diamonds as alternatives if consumers are wanting to avoid conflict diamonds.
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I love how informative CBC Market Place is. We need to educate ourselves as consumers. We can be tricked or mislead.
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This is more interesting than I expected. My wife is from Thailand and she prefers colored stones but because she is a scientist and is changing gloves all day long she didn’t want a wedding ring. And she’s just not sentimental. Saved me some money. But I said I wanted everyone to know that I had found my life partner. We borrowed rings for the ceremony and then she bought me a ring I liked. I’ve been wearing it since 1980.
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LOL those three companies’ public relations teams are DEFINITELY working this weekend 😂😂
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I’m American and I absolutely love watching CBC Marketplace! ❤
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This is the most honest corporate executive I have seen.
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Charm guy was pretty honest and open, I'm from dartmouth and it warms my heart to know that the Diamond people are genuinely nice back home.
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you need to be careful when getting it resized too. I had a ring that has the stone swapped out when getting resized 😢
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You gotta respect the guy for doing the interview i honestly trust the company more that they came on
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The only time you get ripped off buying diamonds, is when you buy diamonds.
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Based on my experience, used diamond rings have very little resale value. Never understood why women go ga-ga, like female chimps, when they look at a shiny stone. In now way a diamond is an expression of true love or never-ending bliss. This is a scheme developed by DeBeers and the diamond exchange of Antwerp for capital venture.
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Ha ha ha, the value is just going up? Nope. Try reselling it. You'd be lucky to get a bargain bin price for it.
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Investment? About the resale value, a diamond ring loses a huge part of it's value as soon as it leaves the store. I would've liked to see a segment on them trying to resell the ring or examples of people who actually made money on their investment when selling the thing back. Like the guy said, buy it for the ring, not for it's value. There's no money to be made or invested like in a bank there.
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The actual 4 C's that sell: Cheap, Crass, Conspicuous, and Collosal.
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The Diamond industry has perpetuated a myth and scam about the value of diamonds for over a hundred years.
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For everyone asking where their diamonds are mined, that’s not really a question you should be asking unless the rough diamond went through scans at a credited gemological association, where that specific association lasers a number onto the diamonds, if you buy a Canadian diamond you are going to pay 10-25% more then another diamond with the exact same Grade because here in Canada every diamond has to be laser inscribed
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Debeers do everything they can to maintain complete control over the marketing of diamonds. One thing they do is collect all the diamonds from everywhere and then mix them altogether. They ship this mixed batch out to the market. This way nobody will ever know where the diamonds came from.
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The only indication of value is what you can sell it for afterwards. Ask them to put that in writing and see if anyone will stand by that monetary price.
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As my view. The Diamond is valueless,just stones. All cherish it comes from salesman hype and brainwash
