How Orange Juice Became More Expensive Than Ever

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Published 2024-08-06
Citrus growers are losing millions of dollars every year as U.S. orange production plummets amid extreme weather events, incurable citrus greening disease and inflationary pressure. In 2024, orange juice futures hit record highs and prices may go higher. The problems plaguing global citrus production are not easily remedied, but experts are hopeful investment in innovations can help save U.S. citrus groves.

Chapters:
0:00 Introduction
1:09 Chapter 1: U.S. oranges
5:02 Chapter 2: Challenging harvests
7:38 Chapter 3: Potential solutions

Produced and Edited by: Andrea Miller
Animation: Jason Reginato
Supervising Producer: Lindsey Jacobson
Additional Footage: Getty Images

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How Orange Juice Became More Expensive Than Ever

All Comments (21)
  • @kzubersky
    I live in Florida. Citrus greening has killed all of my citrus trees. It's frustrating. But I can't imagine how incredibly devastating it is for the citrus farmers.
  • @icls9129
    Monoculture. Growing acres and acres of the same thing means that some pest will eventually find it's way there to take advantage of it. It's not sustainable or environmentally friendly to grow so many orange trees in one area.
  • Last summer I was in Orlando, FL for summer vacation in Disney World. Stopped by a local supermarket, looked at the oranges, and noticed that they were from California.😂
  • @Scott.Byrnes
    Around me... all the orange groves are apartment complexes, houses, shopping centers now.
  • @axnyslie
    You know what else is more expensive than ever? Everything!
  • I had orange juice in Mexico and GOD! It was SO MUCH BETTER!
  • @SaifAli96
    As an OJ lover, this is absolutely heartbreaking! Mother nature can be cruel, hope we find a way to live together and once again revive the citrus farms!
  • Gene drive to drive the invasive Physilid bug into extinction? The tech is being used against mosquitos and as the man said the bacterium uses that bug to travel from tree to tree.
  • @dohc1067
    I live in GA and remember when a gallon of walmart branded orange juice 🍊 was around $1.50 years ago. $6 to $7 is just sickening. I understand why, but like the rest of the juices, it can stay on the shelf.
  • @GyattGPT
    It's interesting that there are predators that would eat the physilids. I wonder if the dramatic drop in insect biomass has removed the helpful predator insects that would have controlled it better.
  • @caitlin9411
    Re labor, Im surprised they didnt mention the negative impacts of Santis's anti-immigrant legislation
  • @flaviantropy
    At this rate aside from the costco hot dog there is nothing is getting cheaper/better/ staying the same.
  • @DDR88767
    Imagine million dollar corporations crying that they have to pay someone 14 bucks an hour to do back breaking labor. I'm glad I stopped drinking that crap years ago. It's so bad for you.
  • When farmers get lest than 10% the value of the product but bear most of the risk in terms of stuff like disease, drought, growing costs etc, this is to be expected. not just for orange but literally everything grown. But fear not Stock Brokers , Big Corporation will come to the rescue!!
  • @James-sz2hr
    What do you expect when Florida is turning citrus farms into apartment building development?
  • Let me guess, they forgone species diversity? yeah sure buddy, let's make only fewer kinds of oranges!!!
  • @LifeofWalk
    If this happened to coffee beans = RIP humanity 😭😭
  • @ideerge
    i keep looking at OJ price at grocery and never buy it since prob 2011, it's a habit just to wonder why the price is the price
  • I worked at a local Citrus Farm here in between Hillsborough/Pinellas county Florida 7-8 years ago, we used to package the juice brought from elsewhere in these giant containers into our bottles and label until harvest season then we will start bottling from our own squeeze and the difference was day and night. Sadly it closed down after that same harvest season after I joined, the owner a multimillionaire with a estate and land adjacent to the farm had grown old, his best friend who had died already had been the reason why he kept the business running so long out of respect for the promise he made his friend after forming a band, he would of closed the business earlier had it not been for that, or so that’s how it was explained to me. Another sector of the agricultural industry that’s going to need government subsidies to stay afloat probably, with estimates of almost 400 million dollars given out in the past decade to study HLB and other diseases as well as developing techniques such as phloem manipulation, etc.