Epic Universe: Universal Destroying Modern Theme Park Ideology

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Published 2024-03-08
Universal casually revealed the coolest thing anyone theme parks has done this century… maybe you’ve seen it. I apologize it took until this announcement to fully understand the severity of Universal's Epic Universe.
What’s about to become the fourth theme park at the Orlando resort is throwing the first punch in what will become a war between the two Orlando titans. Sure, Universal and Disney have always been rivals, but that was to say… a Cold War. A race between who could out innovate the other, a battle for who could convince a vacationer to visit their park over the other.
With Epic Universe that choice becomes more clear. The debut of this park will usher in a new age, the theme park civil war, if you will… a show which I will be enjoying front row.
But this “war” isn’t just about who can build better rides, it's a psychological war. One company uses nostalgia as bait, and the other is flipping that ideology on its head. How? It exposes the greatest Disney World knick-knack of all time, the lie they’ve sold you.
Nowadays, The idea of Disney World has since become better than Disney World. With inflated prices, budget cut rides, and changes to guest experience, the western world has lost its sense of value for what a theme park really is.
But don’t worry, instead mark your calendars, because come summer 2025 we’re reminded of what a good theme park is.
It’s the first time in a while anyone, whether that be florida resident, tourist, or even Disney Vacation Club members, sees the potential Disney could’ve had… but chose not to.
We get to see the full potential of what the theme park titans will make when held to their high-priced standard, forcing them to put their money where their mouth is.
Today, we’re exploring the Epic Universe and the reason it exists. Another third park introduces new experiences, increases capacity, and ultimately revenue… But why did they settle for this style of theme park? Spoiler, They're using Disney's strategy to drive out the Disney customers who are beginning to see the resort's flaws.
Epic Universe is a piece in a calculated game of chess.
Epic Universe isn’t checkmate, but it is check. If Universal continues playing this game they will become the new kingdom of Orlando theme parks.

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All Comments (21)
  • @ffchef3465
    Harry Potter fans are lucky Disney didn’t get their hands on it
  • @JFrombaugh
    Disney is literally the definition of "You either die a hero, or live long enough to see yourself become the villain."
  • @wyv3rn1
    One thing I think helps is the fact that Universal was able to get ahold of a number of Disney's imagineers. So now they have this untapped Talent that's probably itching at the feet to really get creative again and I think that's what we're seeing with epic universe
  • @19kilo241
    Theme park attendance and demand rises. Universal: well, guess we’ll have to build new attractions and parks. Disney: well, guess we’ll have to charge people to be in the crowd.
  • Ive worked as an artist for both Disney and Universal. What I can say about the experience from an employee perspective is there is a HUGE difference between how these companies invest in there creatives and artists. Disney contracts out most of their work. Their park maintenance, on the viz art side, is all third party. That leaves you with unhappy, under compensated, and typically (though not always) passionless people working with basically no direction from Disney itself. Universal has built themselves a robust in-house art team to take care of the parks. They DUMP funds into their property and their people. They spare absolutely no expense to get the job done and shower their employees in goods, opportunity, and appreciation. We are compensated well and happy at work. These parks are our full time home so we give it the love and attention it deserves. And we are compensated abundantly in return.
  • @SmartiesSniffer
    I’m an architect for Isle of Berk at Universal Epic. It’s so cool that we can actually talk about it now. I had to sign a few long NDAs so I couldn’t tell anyone about it for a long time, so I love hearing people’s thoughts about it now
  • @thebe_stone
    disney really needs to finish animal kingdom and epcot before they make a 5th park.
  • @soul71000
    Her turning down Disney was a blessing in disguise.
  • @rb5078
    Epic Universe is finally getting me out to Orlando. I’m already planning and saving for my trip next summer. It’s my birthday present to myself. I’ll be staying at a Universal resort and doing all of their parks. I can’t wait!
  • @lethalwolf7455
    I live in Florida and have a good friend that worked at both Disney and Universal, a couple years at each. He told me Disney managers beat him down really bad. His universal employers treated him well. Gave him a lot of pats on the back and he loved his job
  • @crazybird199
    If it makes Disney USA finally truly innovate and not just reuse stuff, it's a win for everyone.
  • As someone who always preferred Universal as a theme park destination over Disney pre-Harry Potter, I’m so happy at the growth of the resort and super excited for Epic Universe (the Dark Universe theme is something I’ve wished for since childhood)
  • @Silacide
    I've never been to either resort, but I always say "People go to Disney because it's Disney. People go to Universal because it's actually a good park."
  • @realtv101
    Disney lost the vision Walt had years ago!
  • As someone from Florida… universal has always been better than Disney
  • If I was ceo of Disney I would actually invest 60 billion in the parks and not just say I would
  • @ItsAVolcano
    Super Nintendo World also gives the equivalent of 4 Disney princesses for Universal in the forms of Peach, Daisy, Rosalina and eventually Zelda.
  • @rojotm440
    The checkmate would be universal incorporating some kind of park area including lord of the rings.
  • @stevejones3774
    Everything you said is spot on, except that comment about Nintendo having a resurgence in the 2010's. Nintendo has never gone anywhere, maybe the most valuable entertainment name and brand in the world from the 80's until today. Sure the Wii U underperformed, but that was against Nintendo expectations, and their other product lines carried them through that.