The EV Industry Bubble Is About To POP. Here's Why It Will Be Different This Time
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Published 2023-03-10
As usual, that means some automakers are in for a tough time, especially start ups. But in the EV world, this time around is going to be far more brutal than anything we've seen before.
Here's why...
00:00 - Introduction
01:37 - Mini-Disclaimer
02:07 - What we're covering today
03:04 - History Refresher
06:05 - Today
08:30 - What's Changed
09:53 - How investors treat startups vs incubated spinoffs
11:06 - The EV market has changed
12:46 - Companies are already struggling
14:43 - Conclusion
16:00 - Thanks, and Goodbye!
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Script, Presenter, Audio Nikki Gordon-Bloomfield
Camera, Editor, Colorist: Michael Horton
Art and Animation: Erin Carlie
Producer: Nikki Gordon-Bloomfield
© Transport Evolved LLC, 2023
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All Comments (11)
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Any product that doesn't sell itself, isn't that great of a product.
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Depressingly realistic.
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What the hell is even that!
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Love the Talking Heads references!
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Imo for the automotive market as a whole, it's not EVs necessarily that'll suffer a bust, but the fact that pretty muxh every automaker have went full hog into making more Profitable Crossovers and SUVs. And said automakers will excuse themselves for providing crossover/SUV/executive cars as EVs to absorb the higher R&D costs of EVs. Whilst maintaining quarterly margins. Talk about having cake and eating it. Affordable and city cars are almost extinct in Europe with the likes of the Toyota Aygo Cross laughably being among the most affordable options wuth zero electrification. We saw how the 2008 crash took place, especially in the US. The appetite for pretentious big cars were bust, the crisis caused by nobody wanting them but efficient family cars, Japanese hybrids in particular benefitted. But from the mid 2010s to today, automakers have chased profit margins (creating inflation too) and there's far less affordable and sensible choice to choose from regardless of propulsion. I can see even the Japanese and Korean brands suffer the same way their competitors did (Europeans and Americans) in previous decades. Chinese automakers will wipe the floor with them and blame should be laid on executives for making short term decisions when the writing was on the wall for over a decade. A la Dieselgate.
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What was the petrol total cost to the electrons total cost comparison?
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Tesla is eating all the legacy automakers lunch. GM,Ford, Volvo, and maybe ve are doomed
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I hope that Sono survives.
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GM is not a well run company if you look at their liabilities you’d see their retirement fund is unfounded. They are actually bankrupt now liabilities vs monies banked
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EV is a secular trend. Do not bet against it.