How to Shine Shoes with Yuya Hasegawa of Brift H

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Published 2018-02-21

How to Shine Shoes | Yuya Hasegawa, winner of the World Championships in Shoe Shining and founder of the famous Brift H Shoe Lounge, breaks down the steps in obtaining the perfect mirror shine. He breaks down the process in the following steps for The Armoury:

1. Preparing the Shoes
2. Nourishing with Cream
3. Applying Wax
4. Mirror Shine

All Comments (21)

@TheArmourytv 6 years ago

For those interested in the shoe line featured, The Armoury shoes are available here: bit.ly/2jeFVtj We also carry the Saphir and Brift H cloths featured in our online shop under 'Shoe Care.' Feel free to stop by!
@hornetgaming2888 5 years ago

Drinking whiskey and watching a Japanese man shine shoes.. Life is great
@jackliu7326 5 years ago

Never have I seen a man look so cool while polishing shoes
@adamb2835 4 years ago

Im so high that for a moment i thought i understood everything he was saying without reading the subtitles
@thomaschristopherwhite9043 6 years ago

My dad always told me one thing about the Japanese. That is if they do something, whatever that may be. They do it right.
@IzzoWingChun 4 years ago

The Japanese are true masters of any damn thing they have pride in. And they are proud of a lot.
@Jenglotto 4 years ago

The production value of this video is wonderful. The piano jazz really adds classiness. Not only were the instructions clear, but explanations were given for important steps such as not adding polish to crease areas. I hope to see more videos with this Japanese gentleman.
@saadmanh 5 years ago

You know this guy is one of the wealthiest in his industry. No word of a lie, was a mini BBC radio documentary on him. Went from doing this at a subway station to having the most sought after shop in Tokyo. He elevated the craft by donning a suit and shining shoes standing up.
@stephenator1526 6 years ago

This is so fascinating to watch. Really great tips in here too!
@Vinilo-pl1pz 6 years ago

Master lesson. Thank you for this video!
@mhossain21 5 years ago

So satisfying to watch! Great video; very crisp and instructive. Felt therapeutic watching it. Now I’ll go and polish mine!
@Tiagotaf 6 years ago

Flawless job! I'm definitely gonna try out these techniques! Thanks.
@kaisersozay231 5 years ago

Excellent review and explanation! Keep up the good work.. .
@frankie65th 5 years ago

This was oddly satisfying to watch, good job!
@nigelsookram882 5 years ago

smooth as silk in his presentation!
@DanielZakariaei 6 years ago

I mentioned this in another video of his. The dedication and style makes even shoe shining intriguing.
@assmonkey626 2 years ago

wow... thanks for this ive been shining boots for a while and never got it quite right this works flawless
@monster410 3 years ago

That's when I realized that I was doing shoe care quite wrong... thank you very much for this video ! Very clear and straight to the point !
@58jennypenny 6 years ago

a perfect beautiful shine on a gorgeous pair of shoes, I could listen to this guy a long time...
@kofu9897 4 years ago

１つ１つの動きがバーテンダーみたいに丁寧かつ素早くて見入っちゃうな...