Surviving 50 hours with Ludwig

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Published 2024-02-26
Today we explore the world of streamer and YouTuber Ludwig Ahgren. We learn about Mogul Moves and his Production studio OffBrand.

Check out OffBrand: offbrand.gg/

00:00 Intro
01:57 Mogul Moves
12:54 The Yard
19:50 Offbrand Studio

Watch Ludwig

UNPAID INTERN FEAT. @jschlattLIVE, @LilyPichu, @Kyedae, @danielthrasher !RedBull !OMEN !HyperX
   • UNPAID INTERN FEAT.  @jschlattLIVE, @...  

I Forced a British Man to Try EVERY Fast Food Restaurant
   • I Forced a British Man to Try EVERY F...  

I Confronted YouTubes 'Scary' New CEO
   • I Confronted YouTubes 'Scary' New CEO  

HUGE STREAMING CONTROVERSY
youtube.com/live/p1QR_Khk7L8?si=y1TF7kidir5RzOzf

Filmed at the end of 2023
Dubbed by ElevenLabs

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is

All Comments (21)
  • @jackieho9301
    The dry humour during the guys tour of Mogul's rundown, dystopian-level office and all the random stuff is absolutely hilarious. Ludwig just says everything with a straight face while showing piles of trash and empty rooms lol
  • @obviouslyPSM
    The fact a gorgeous set like QT’s is just hidden amongst this utter calamity is hysterical to me
  • @stayfocused6481
    It’s very interesting to see Lud talking so candidly about the business. He’s usually cracking jokes but a good amount of the time here he’s legitimately just talking about how he runs thing. Super interesting.
  • @hjewkes
    I went from "What a waste of $15k a month on a studio they barely use" to "Shit the yard makes so damn much they can pay that just for a place to put their set"
  • @ResidualSol
    Colin, Samir, I beg of you guys to do a longer form documentary with him. The fact he's a creator willing to be candid and honest and how well the three of you gel is so amazing. I just want more!
  • @Archetapp
    Ludwig seems like the perfect example of someone who knows to surround himself with people that are smarter than him to get things done. Being able to hire someone and trust them enough to do things on their own is really admirable & it's not really easy. [Edit] Saw Ludwig reacted to this! To be clear, I’m not calling him stupid or anything. Acknowledging that you cannot learn and do everything and embracing that is a great quality to have as a leader. 👏
  • @XEONFX23
    I love how slightly unedited this was, like the camera guys and boom ops were there. Lots of camera shake, just felt so authentic. I'v also never seen this side of Ludwig. No idea how that guy is just so calm.
  • @ct5625
    I started watching Ludwig last year and until very recently I didn't realize just how smart he is. I've long understood that successful business people diversify, they never put everything in one basket. Take your profit from one project and invest in something else. Ludwig is a clever businessman, and he's an ethical one. I hope all the people who work with him understand and appreciate that. I'm gonna enjoy everything he does right up until he retires to go and open his bakery in Japan.
  • @MoonFrogg
    loved how open and honest Ludwig was from the business side of being a creator; huge respect to him for that and the way he cares about his employees + the companies he's a part of.
  • 26:18 It is really cool that they want to make Offbrand a worker coop. Very interested how they will develop in the future.
  • This is actually really cool to see the BTS stuff for Ludwig. It feels like he's everywhere, but this made me realise we only get to see so much
  • @krmendozaa
    As someone who works with coops, the fact that Offbrand is converting to a worker-coop is amazing! Most people don’t realize coops exist outside of the agricultural/farming sector so to see a company (a creator one at that) talk about the viability of cooperatives makes me so happy.
  • Ludwig is so smart at what he does. I’m super excited you guys made this video to hear his perspective on everything 👏
  • @JacksonMack3742
    Shout out David, Tyga, Jesse on the good work making our viewing pleasure possible. You're just as critical as what you're filming. Keep it movin and groovin muchachos
  • @duskpede5146
    ludwigs office is so crazy cause each room will be like "fully kitted out gym space", "the set of getting over it irl", "a wizards chamber", "a completely normal editing bay", "the unmitigated power of the sun" and "a back yard (also entirely inside)"
  • @heckinharvey
    You absolutely forget that ludwig is not just mr streamer man. Crazy how hard hes working on 2 companies, while streaming, podcasting, and showing up to do collabs all across the streamer community.
  • @Joe-so6su
    I love Ludwig turning Offbrand into employee owned. That's crazy but also really cool and seems like a caring move to make. Also it seems like there's a lot to learn form Ludwig and how he does business despite the way he talks being so low key. There's way more going on than he gives way. Although it doesn't seem like he's purposefully holding back, just seems like how he sees it.
  • @voralek
    Man, I really love how Collin and Samir can talk to anybody! I learn so much every time, and I think it's thanks to the way you can bring out everything from these creators.
  • @ShadowfoxEX
    I remember Lud's first introduction to these guys was him thinking it was a Deez Nuts joke