4 Steps to Brand Your Restaurant & Small Business For Success | How To Open A Restaurant 2022
Published 2020-02-25
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🚀 FREE COURSE ON HOW TO START A FOOD BUSINESS
[Playlist] Foodiepreneur’s Finest Program - swiy.co/start-FPF-program
🚀 FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
[Playlist] Profitable Restaurant Owner’s Academy - swiy.co/Start-PRO-Academy
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👀 ABOUT THIS VIDEO
When it comes to restaurant branding - or even branding in general - most people instantly tunnel vision on the logo only. Or the visual parts of a business' brand. But that isn't what branding is only about.
Today we're going to be talking about what is restaurant branding, why it's important, the 4 steps of a killer restaurant brand and what assets you need for your restaurant to be successful. The main take-home message I want to give in this video is that BRANDING is more than just the logo. It is about the overall FEELING your business gives.
Visual Branding Resources
Logo + Website:
Tailorbrands bit.ly/tailorbrandsaf 30% OFF if you checkout with code WILSONKLEE
Website:
Wix: www.wix.com/
Squarespace: www.squarespace.com/
Menu inspiration:
www.touchbistro.com/blog/51-examples-of-excellent-…
If you're thinking about opening a restaurant, starting a restaurant business or food business, a restaurant owner, a food entrepreneur, then keep on watching.
4 Steps to Brand Your Restaurant & Small Business For Success
#wilsonklee #restaurantbranding #restaurantmanagement
Chapters:
0:00 intro
0:55 What is Branding?
3:54 1.Define Your Restaurant Values
7:00 2.Craft A Restaurant Story
8:10 3.Identify Your Restaurant Customers
11:08 4.Communicate With Design
13:08 Essential Restaurant Branding Assets
13:12 1.A Logo
14:33 A.I Logo Creator Tailor Brands
20:13 2.A Restaurant Website
23:00 3.Your Restaurant Menu
24:55 4. Your Restaurant Interior Decor
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📚 RESOURCES
🛠 Community & Tools
[EQUIPMENT] Tools & software I recommend using -
learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?utm_content=wilsonklee
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out www.wilsonklee.com/
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📩 CONNECT WITH WILSON:
Instagram: www.instagram.com/wilsonklee/
Facebook: www.facebook.com/WilsonKingLee/
Collabs/Sponsorship: [email protected]
Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3
All Comments (21)
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💎 [FREE COURSE] Learn how to start an online food business - swiy.co/start-FPF-program 🚀 [FREE COURSE] Learn how to start a restaurant/brick&mortar business - swiy.co/Start-PRO-Academy
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As a designer, I felt it when you said "Communicating with designers is a pain in the ass". Thank god I'm a brand identity and web designer. Logo designers are really just graphic designers, so I agree that an A.I. generated logo is fine. But I see that the problem with DIY really is at the starting part, which is understanding target customers and visualising the brand values. Many people can't do this well.
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Thanks for this, Wil! Super helpful. I can't wait to apply all these concepts. Will definitely check out all your other vids!
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Bro your content is good but i wish if u have invested some money in mic.
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I really appreciate this, I am a Food Truck owner gearing to do some branding so this made a wealth of sense
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I'm glad I encountered you on YouTube!! Thank you.. it helped me a lot with my upcoming small restaurant.
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Wow, this video really motivated me to dig deep to identify what I want my future business to stand for & what audience I really want to serve.
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You are the AWESOMEST!!!!! I have been up looking at your videos and I’m hyped to start my business!!!!!
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Thank you, great help. Been long time working in food & beverage team. It’s about time to apply it to have a own restaurant.
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We are opening a wizard themed restaurant together with escape room games, in Germany. Yet so glad to find a good consultant channel from where I came from! Haha... miss Vancouver, UBC and all! And thank you Wilson!
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Great Video Wilson. Always excited to see a new video!!
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I've been watching all your videos. Keep up the great work! :)
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More great details on how to be successful. Thank you!❤
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Thank You. Love it and enjoyed. everything is detailed and understanding. Great help!
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Peace… Shalom… Salam... Namaste and Thank You everybody for All that you are doing to Heal our Mother Earth 🙏🏻 😊 🌈 ✌ 🌷 ☮️❤️
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This will be of great help to me as I plan to start my small cafe . Thankyou so much
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This is a great video! Thank you so much for sharing so much value. 💗
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this was so nice and highly impactful thanks bro
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Your contents are so worth it, thanks a lot for your effort sharing these tips! just a small comment though I think your audio needs some slight fixing it feels like theres a lot of echo into it.
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amazing information ! It was really helpful!
