Why Players Avoid Real Madrid

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People forget before there was 'brand CR7', there was 'brand Beckham', he was the first player imo to transcend the sport and build their own brand off the back of football.

For those wondering how Perez got the players to give up on 50% of their own image, Perez told them, you can have 100% of 1million, or 50% of 10million

Real Madrid is only club where no one can be bigger than club. That is why they are best.

Haaland going to Man City has nothing to do with image rights and everything to do with the Madrid situation. When haaland decided to move, Real were pursuing Mbappe completely and already had an in form world class ballon d’or winner in Benzema playing in that role. Haaland would have gained absolutely nothing by joining Madrid at that point in time. Although it might be a whole different story a year or two later from now

Btw the only reason why Madrid stepped away from signing Galácticos is because Perez soon understood that there is no way anyone can compete against oil money. And at the same time the oil and foreign investment money was creating a huge bubble in football transfers making every player hyper expensive. Hence they switched formulas and since 2015 , they decided to invest in young players. And this strategy worked amazing for them. They won last champions league with a goal scored by Vini jr (bought when he was 16) and assisted by fede Valverde (bought when he was 18). There is a Tifo football video explaining this. You can say whatever you want but Perez is a genius.

Perez is a Genius, maybe he’s selfish, but for Damn sure he Know to run a business

Okay, nobody seems to mention this, so here we go. PSG pays Mbappe €636 million gross without bonuses over 3 years + he reportedly has a say in how the club is run. Also, PSG's entire YEARLY revenue in 2020-2021 was less than this: €556. They forecast around €700 million in revenue for 2022-2023. In contrast, Real Madrid's highest-paid player is Eden Hazard atm, earning about €160 over 5 years. Real forecast a €769.6 million revenue for the 2022-2023 season and constantly ranked in the top 3 football clubs with the highest revenue in the last 10 years. Like this year, around 30% of PSG's revenue is Mbappe's salary. Insane. I will leave it up to you all to decide how big a part this played in him not signing for Real Madrid. (Sources: Transfermarkt, Le Parisien, Statista, Capology, Real Madrid)

Kinda disagree on this one. It is widely reported Mbappe was granted full control of his image rights by Madrid, but PSG offered him a much higher salary and control over the club’s transfer policy. On the other hand, Haaland did not sign with Madrid because he wasn’t given a guarantee to start over Benzema. Haaland was also not pursued as a priority target, Florentino was obsessed with signing Mbappe and devoted all of the club’s resources and attention into his signing.

No nobody could live up to Santiago Munez's contribution 🔥

Sounds like social media threw a wrench into the galáctico strategy. With social media, players can grow their brands on their own with out having to split their image rights with teams like Madrid.

The main reason of rejection by Mbappe and Haaland is being the main man. The way RMA were trying to bring in both Haaland and Mbappe, all while having Benzema, it would result in a clash. Resulting in less game time and exposure for all. They did the perfect job not to join RMA as now we can see them being the main man at their respective clubs rather than one being benched to make room for other. We can't have another Benzema or Bale who'll just prefer being in shadow while having the ability to be the main man.

Props to Perez, my jaw dropped a little with the revelation of how he managed to get players to agree to a 50/50 split.

I think Florentino will find another way. This time with bringing in younger players who want to play for the club. Vini, Camavinga & Touchameni. Madrids latest success comes from players loving the club. Florentino will keep it this way.

Im pretty sure ive watched every athletic interest video from the time they uploaded their first video to now and the quality never drops. Only channel i have notifications turned on for.

haha as a Madridista this was interesting to watch!! but props to Flo Perez.. he made Real Madrid into the force of the 21st century!!

Florentino Perez is the greatest thing happened to Real Madrid

i m feeling proud in telling that have watched every ATHLETIC INTEREST video within a day of it's release i have seen this channel grow and still remember my favourite video of cricket star VIRAT KOHLI's earnings and his brand image

The reason Haaland didn't come to Madrid was because Real Madrid prioritised Mbappe's transfer over him...if Real Madrid seriously went in for Haaland he'd be a Real Madrid player today....and as for Mbappe's case... the pressure that was put on him by the President of fucking France calling him to stay and then being offered the biggest contract in sports sounds like a good enough reason to stay

Perez was a true Mastermind.He first saved Real Madrid from Bankruptcy with the 1st Galacticos program and then solidified Real Madrid as European Royalty with the 2nd Galacticos program. Now that he is starting the 3rd Galacticos program i am really excited