Keyword Research Tutorial: 3-Step Process for All Levels

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Published 2022-01-21
Are you doing keyword research WRONG for SEO? No more targeting keywords you can't rank for or keywords that don't convert. Enroll in our FREE keyword research course ► bit.ly/49nOlSs

Here's the good news:

In this video, I'll show you how to find awesome keywords that your website can actually rank for.

And you'll also learn why all keywords are NOT equal.

In fact:

Some keywords will be a colossal waste of time, effort, and money to try to rank for.

That's why you need to understand a critical part of the keyword research process.

Do this one thing wrong and it's game over for your rankings.

I'll explain what it is in the video.

Plus, I'm going to show you the absolute best types of keywords to target at the beginning of any SEO campaign.

The crazy thing is that most websites don't realize they're sitting on a literal goldmine of SEO opportunities.

And lastly:
I'll show you how to streamline the SEO keyword research process (using an awesome tool).

NEXT STEPS...
1️⃣ Watch the video until the end because you'll need to execute each part of this keyword research process.
2️⃣ Drop a comment below with "Let's Do This!" to show me you're excited
3️⃣ Like the video if you're getting any value.
4️⃣ Subscribe because you'll get first access to the next video in this free SEO mastery training course ► bit.ly/3U6HGr6

Want to skip around? Here you go:

00:00 Intro
00:43 Head keywords
02:00 Body keywords
02:30 Long-tail keywords
03:37 How to find keyword opportunities
08:03 Keyword qualification
10:24 Keyword prioritization

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🎯 More awesome free SEO training:

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SEO Audit Tutorial - Perfect for Beginners! ►    • Comprehensive SEO Audit Guide: Perfec...  

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Become an On-Page SEO Genius ►    • On-Page SEO Strategy for 2024: Upgrad...  

How to Create SEO Content (That Actually Ranks!) ►    • How to Create SEO Content (That Actua...  

Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ►    • Ultimate Backlinks Guide for 2024 (+ ...  

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#keywordresearch #SEO

All Comments (21)
  • @semrush
    Thanks for watching! Let me you're excited about this training series by liking and commenting below 👍 P.S. video #3 about doing SEO audits (like a pro) will be coming soon, so make sure you subscribe. Also, here's a link to the entire free SEO training series: youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7d…
  • @dawoodahmad2966
    I was waiting for more vidoes on this series, thank you Nathan for sharing your knowledge
  • @Kazunakazawa
    Happy to see Nathan in Semrush videos. He is simply the best when it comes to teaching and everything makes sense! I would love to see more of him in your channel
  • @janeenwright5743
    Great video with valuable content! You explain it in a way that is clear and easy to understand - very helpful.
  • @Profsiaw
    Love you man. You're simply the best when it comes SEO training. Keep it up
  • Thank you for this great info. It’s appreciated. How do I determine the cost per unit to calculate the cost of keyword ranking? Is that the same as the Cost Per Click?
  • @ferdous_khalifa
    This tutorial has massively boosted my confidence in keyword research! The 3-step process was not only simple to grasp but also incredibly effective. I’m feeling more assured and ready to dive deeper into the world of SEO. Keep it up! 👏👏
  • @mcm4981
    Thank you - super helpful step by step breakdown.
  • @Save_The_Bees_
    Hi, thank you for your video. When you suggest to use the magic tool, would you recommend broad match, phrase match, exact match or related? Thank you.
  • @savrah
    Fantastic quality content. In a step by step logical sequence.
  • @mariemaille237
    Thank you for such an enlightening bunch of videos. Can you just clarify that it is possible to buy back links? I always understood that buying back links was what they call black hat
  • @samsamo1191
    One question: To avoid keyword cannibalization, if the (SERP Overlap Score) and (Relevance Score ) are over 50, do I have to merge both keywords on one page or can I, but don't have to? For some keywords + city I see different results, sometimes no "Relevance Score" at all and for some cities 40 to 50! So I thought for all cities to make separate pages, is that a good decision?
  • Also any additional videos/content on best practices for clustering? Thanks in advance.
  • @runnout
    Super! Thanks Nathan. Great Job.
  • @TrioSEO10
    SEO done wrong can bring disastrous results to your website -- and we surely don't want that! It is important to know which keywords to use and how to use them to get the top spots on SERPs, as well as to win a stable flow of your clients. This step-by-step keyword tutorial is a life saver!
  • @antoniobey4459
    If I want to gather between 50-100 keywords, when I type SEO for example, I take 50-100 keywords from there? (With a low KD of course) or should I change the word SEO in the keyword magic tool and choose another word in a similar niche to diversify my keywords?
  • @Butdd-yx9qj
    Good informative video... realy appreciate that