How to Create a Brand Awareness Campaign (Without a Nike-Sized Budget)
2,160
Published 2022-08-25
If people don’t know you exist, they can’t buy from you.
Full stop. So how do we increase brand awareness?
There's no need to have a Nike-sized budget to increase brand awareness for your small business. Check out this video to design a successful awareness campaign.
With a little creativity and some savvy marketing, you can increase brand awareness and stand out from the competition.In this video, I break down my personal equation for increasing brand awareness as a small business.
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RESOURCES I MENTION
[Free Masterclass] List Full of Leads: www.kayeputnam.com/list-full-of-leads-masterclass - go behind the scenes to learn my #1 strategy to fill my list with leads and grow brand awareness
[Course] Convert with a Quiz: kayeputnam.com/convert-with-a-quiz - get my exact system, strategy, and swipe files to build your own quiz that converts leads to sales[12 Courses] Brandfluency Archetypes: www.kayeputnam.com/get-brandfluency/ - get the shortcut to implementing your brand archetype in your business to attract more ideal clients on a gut, subconscious level
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00:00 Introduction
00:51 What is brand awareness?
03:51 Brand awareness equation
04:06 Finding new audiences
07:08 Design a sexy offer
09:24 My #1 awareness strategy
13:43 Learn my quiz strategy
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Come & say CIAO on social media:
Instagram: www.instagram.com/kayeputnam/
Pinterest: www.pinterest.com/kayeputnam/
Facebook Page: www.facebook.com/marketingkaye/
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My FAVORITE branding tools & resources:
(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I actually use and love.)
MY VIDEO SETUP:
kit.co/kayeputnam/youtube-live-video
MY FAVORITE BOOKS:
Personal Development Books: kit.co/kayeputnam/self-development-books
Branding Books: kit.co/kayeputnam/branding-books
BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Transcribe video to repurpose, captions & more: bit.ly/KayeRev (free $10 to try it!)
Set up & sell an online course: bit.ly/KayeTeachable
Host live or evergreen webinars: bit.ly/KayeEZWebinar
Build a lead-generating quiz: bit.ly/interactquizzes
Archetype-specific templates & assets: bit.ly/KayeCM
Drag & drop launch funnels: bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: bit.ly/KayeDivi
& prefer to host on WPEngine: bit.ly/KayeWPEng (get 2 months free!)
All Comments (8)
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Which brand awareness 'playground' are you going to play in? Comment below ⤵ Learn my #1 brand awareness (& lead generating) strategy: www.kayeputnam.com/list-full-of-leads-masterclass
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Very helpful and informative video, sexy offer is one of the best tips, Now I'll include a sexy offer in my brand awareness campaign... thanks for sharing 👍
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Thank you for the amazing content and advice especially for someone who is trying to launch their first business and a bit nervous lol I love how in depth but too the point your content is! One of my fav business education channels ❤
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This is so helpful Kaye- thank you! I've seen you use Teachable's audience (OPA) more than once when they do their summits, and I have to say that you actually bring value and discuss different topics each time while some others just shamelessly pitch without giving much value. You're awesome!
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Love all of your videos! So much value here. ❤
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Thanks,this video was so helpful
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FYI - could only listen on X1.5 - impossible to look at all that jumping around and hand gestures made me SO dizzy, body language is triggering for ppl like me.
