The MCU Is Collapsing

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Publicado 2023-01-06
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Marvel is collapsing, falling apart, dying—It’s doing all the things, and none of them are good. With the MCU’s Phase Four complete, it’s impressive how quickly a company can destroy itself after a decade of dominance. Let’s figure out what went wrong.

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Time Stamps
0:00 What’s Happening here?
04:06 The Phase Four failure
12:41 Why the MCU worked: Novelty
13:41 Why the MCU worked: A plan
14:15 Why the MCU worked: Great actors
14:52 Why the MCU worked: Great characters
15:32 Why the MCU worked: Robert Downey Jr
16:18 Why the MCU sucks now: Novelty is gone
17:15 Why the MCU sucks now: No plan
18:08 Why the MCU sucks now: Bland characters, bland actors
21:10 Blaming the fans
21:54 Where do we go from here?
23:01 Project announcements

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#marvel #mcu #phase4 #videoessay #ironman #thor #spiderman

Todos los comentarios (21)
  • @TheMovieCynic
    **WHY I DIDN’T MENTION BLADE**: When that movie came out in the 90s, most people didn’t know it was based on a comic book. It was financially successful, but not the $100M domestic blockbusters I talk about throughout the video—and Blade was most certainly not considered a superhero at the time. The movie is retroactively known and considered a landmark comic movie, but at the time it didn’t do anything for the genre because no one even knew it was a part of it.
  • Chris Hemsworth bowing out of any more movies 'unless they are different' is a sign that they are losing one of the few charismatic characters still left.
  • @Mysticmegster1
    While watching Endgame back in 2019, I remember thinking "there s no way Marvel could possibly top this." And yes as it turns out they couldn't.
  • @spyro226
    I feel like the biggest problem is how much Marvel is trying to push out in such a short amount of time. A lot of stuff feels rushed and disconnected from each other.
  • @jarltrippin
    It's really just an example as to why ending a story is incredibly important. Endgame was the climax, the movie the entire franchise was building up to. And now that they're still being forced out, the MCU is slowly and painfully realising that there's nothing left to tell.
  • @hughglenwright
    The mcu right now feels like that one assignment you submit 5 minutes before the deadline. Every script feels like it was written in an afternoon.
  • Used to be a giant MCU fan as I grew up. It meant a lot to me. It was always, "yeah, there are a few duds, but there are still the classics and there's still the heart". Sad to see it fall apart like this and feel like soulless cash-grabbing.
  • @Jgotmilk555
    Agreed!! Robert Downy Jr was a big reason why the MCU worked really well! You can feel his absence in the new phases.
  • @MrKinghuman
    There's a reason why the boys and invincible are doing so well. It's not fatigue. It's approach. Marvel has no other tricks, they're a one trick pony.
  • @firstlast9846
    After hearing Charlie Cox say, “ Born Again isn’t as violent as Netflix “ which is fine - but when he said “We need to find what worked for The Netflix Show and make it work for a Younger Audience “ it’s pretty much a wrap. Daredevil for kids or in the style of Moon Knight still spells out it’s gonna be trash
  • @Avarn388
    MCU phase four really is the gift that keeps giving with how utterly pointless and bad it is. It’s amazing how we went from Endgame to this.
  • @dixonauch
    I think one problem with Phase 4; there’s too much! With the inclusion of Disney+ shows (essentially 6 hour long movies) there’s just too much to watch if you want to keep up with the MCU. During the Infinity Saga that’s part of what led to success for any movie in the MCU, audiences felt like they had to see every one.
  • Someone finally voicing the same concern I had about strange not even being a main character in MoM- thank you!
  • @Artcat932
    Strange is such a missed opportunity for a main character. He’s a multiverse travelling wizard so he could be any series in any world, he’s insanely skilled with magic so there are plenty of reasons for people to look for him and include him in the plot, he’s tasked with protecting the multiverse so he could easily have motives to defeat villains, and he could even lead a new team considering his skills and charisma.
  • @ajatashatru4198
    The fact is they don't respect their already established characters. The character previously acted a certain way and now it looks like oneday they woke up and lost 100 IQ points. They just don't feel the same characters.
  • @BlindTaleTeller
    The thing is, this didn't start with 2022 and the stuff they produced there. It started when they dropped/disbanded the Marvel Creative Committee (the people planning that overarching stories and keeping Behind The Scenes creators [writers, directors and more] on that track) between 2015 and 2016, combined with Disney overtaking the franchise. The fact is they started hiring people who not only didn't care for the MCU itself or the running premise of what they were signing in to DO --rather blatantly too, starting most obviously with Taika Waititi, as far back as Thor Ragnarok (link at the bottom as to his own quotes declaring outright that his intent from the start WAS to screw up and scrap every character IN Ragnarok and ignore/disrespect both the film and their creators not just before him? But, leave the mess he made or other after like Gunn to clean up): and general fans ate it up: which just resulted in more hires with Taika's mentality.. such as Waldron (who by his own admission didn't write a Loki show; he adapted his old and already rejected time travel script into a Sylvie Lushton script: and added a 'alter-Loki' tag to her, while changing the name of the male character to Loki to make all that pass as part of teh bait and switch from the opposite that they had been promoting in live cons and more prior to it's airing) Herron.. and yes, sadly even Raimi. The Loki BTS team were, are and remain as loudly and unapologetically destructive of the title character/s they were hired and entrusted to portray: but the fact is, that yes.. Taika is where that mentality and hypocrisy started, along with the mess of not having even a basic outline of an idea to where they're going with any of it since MCC was disbanded shorty after managing a loose outline for where phase 3 was supposed to go (and the fact they abandoned half of it, and especially the foundation work with Loki and his story having been manipulated/tortured post 2011 Thor into being front man for Thanos' first attempt at wiping out half the planet to do the same to the rest of the universe [remember: we know Thanos had been doing this and torturing his daughters for decades prior to 2012, the NY invasion was the first grazing peek at that: watch GotG 1& 2, or Infinity War for some examples on screen: and I'll provide inks for the creative teams and actors interviews stating that outright below too.] Part of the reason that Raimi's Strange 2 didn't go well, was the fact that in order to further mess it up from SMNWH (reminder: the entire premise of the Master of the Mystic Arts, their entire major reason for existing and not getting involved in most of Earth's other affairs like the Invasion of New York directly? Was because they exist specifically to deal with threats from other universes IN the Multiverse just like Dormammu; and that is said outright AND NAMED in the first film 'Who are you in this vast Multiverse, Mister Strange?') AND, with two of the pre-existing characters in play? (Wanda and Strange especially) Raimi admitted he didn't watch ANY of the films or show, or even clips outside of his initial viewing of DS1 years ago when it first dropped in theaters SIX YEARS prior. In other words? While making the sequel.. he had little to no understanding of the characters he was directing that sequel story for: including the main title character himself. He didn't watch endgame, didn't watch infinity war, didn't watch Ultron or Civil War, or WandaVision: or even refresh his memory by re-watching the first film.. to even try to make the second one work even a little better. Well and, no; it did not help that SMNWH while great otherwise? Absolutely helped set him up for that skip on professionalism with the dumbing-the-Order-down line and ignorant premise of 'The Multiverse is a concept about which we know frighteningly little.' alone. There's.. a lot more, but yeah. This snowball has been rolling towards this result since they hired in Taika Waititi and still let him keep his job to keep his promises then going into Love and Thunder, after building his portion of the MCU skyscraper supports under it in 2016 out of swiss cheese and not only setting that example? But getting patted on the back for it by gen fans for Disney to take that behavior and dismissive, destructive intent as a good approach. Just sayin': Fans of the Thor corner and Loki have seen this coming since then. Sorry to burst anyone's bubble but yeah.. this has been seen coming for more than half a decade. -- mentioned links: Taika Waititi -- why Love & Thunder was not a surprise to Thor and Loki fans: https://youlackconviction.tumblr.com/post/682116567726735360/oh-thank-god-there-was-also-this-gem-waititi Loki, his torture & manipulation through the mind stone [including concept art they decided against portraying on film to keep a PG 13 rating] : https://blindtaleteller.tumblr.com/post/688424996626972672/hey-you-said-in-a-post-that-the-creators-and-tom Some of the major Cannon Story ignored and misrepresented in the Loki series (and the amazing POC actor-directopr whose role they diminished in the process): https://blindtaleteller.tumblr.com/post/684803757028016128/mostlybuckystuff-softlanwangji-thor-rushing-off There's a lot more than what's in those threads.. but yeah. This has been going on a while, and this post is long enough: so imma stop there. I would HIGHLY suggest you look up some of it yourself, but a lot of the problems started with who and especiallt with what mentality they chose their BTS creatives since Taika. Most of them either didn't understand how counting to phase 5 worked or works.. or just plain blatantly did not care so long as they could put their name on something in it, before it went down.
  • @dietcoke6492
    I think if they simply took a break after Endgame/Far From Home and actually worked on Phase 4 and the plot, than I think we'd be in a much better situation then we're in right now.
  • If you ask me they’re lacking street level criminals and styles of fighting. That’s the one thing in common I’ve noticed. Spiderman swinging through buildings, cap plowing through red army soldiers with a shield, Ironman having to deal with being a normal human, etc. street level stuff is relatable. It’s human. Every single movie just has to involve multiple dimensions and all kinds of aliens, it can get confusing really easy
  • @GMPranav
    Doctor Strange's spell in NWH was so powerful that it collapsed the franchise IRL
  • @lumisherbert5682
    I really feel bad for the SFX artists, actors, and writers who are probably doing their best with what they have. A decent chunk of the writing problem probably comes from the top, with pressure from executives at Disney, who have quite a bit of control over what gets made and how (example being the Owl House and it’s semi-cancellation). That’s not even talking about the hours for writers or SFX artists, and the pay/AI issues that also affect actors. Hollywood is basically on fire right now, and not in a literal (or good) way.