‘Deepfake’ Martin Lewis Scam | Good Morning Britain

Published 2023-07-07
Scammers are using an AI–generated “deepfake” video of trusted consumer champion Martin Lewis to convince victims to part with their money. Lewis has branded the new scam “frightening” and warned lives would be ruined unless internet giants were stopped from publishing such content from fraudsters. Deepfakes are realistic AI-generated videos of people that show them saying or doing things they have not done. Lewis, founder of consumer advice website MoneySavingExpert, highlighted the new scam on Twitter on Thursday evening.

Broadcast on 07/07/23

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#GMB #deepfake #scam

All Comments (21)
  • @darrenschutte425
    Actually really sad. Martin Lewis does so well in helping us with our bills and then this happens!
  • @matthewshave7491
    I don't blame him for how furious he is. A good man who has dedicated his life to helping people being used without his permission with the intent to con innocent people. It's enough to send anybody into a rage.
  • @RosskillbaneC
    What if that Martin Lewis is fake. I don't know what to trust now a days
  • @musicjunk8266
    Plot twist, we just watched a deep fake interview on the deep fake.
  • @haydenharris3059
    If people buy into anything on social media then they want their brains examining.
  • @andrewramsey7405
    My biggest fear with AI is our own govm can use it against us, scary stuff.
  • @HG-tq7bf
    That scam advert is still on YouTube I saw it this morning & was quite interested in it till I researched it further, why hasn’t the advert been taken off !
  • @yammydodger1988
    Welcome to the world of AI, from here on, it only gets worse.
  • @marton349
    Every platform should have the facility to report any ad. I just saw this one but no report function, only a block.
  • @TheZepone
    My friend got scammed from this. He’s a 70 year old man, got scammed by 3k. So sad
  • @Dean256
    Unfortunately this is going to get worse and it’s the older generation that will suffer the most as they are more inclined to believe people. What I will say is I think banks are partly to blame for all of this encouraging people to bank online to close shops. It’s makes a big different to there profits but also has the adverse effect to the general public when they want to have a bank account and it’s managed by a human being you can actually go and see and speak to at your local branch and these people who work at local branches should be there to support the older generation to stop things like this happening….
  • @TheRampax
    I just had this ad served to me on YouTube. I am a video professional so I'm pretty good at spotting fakery, and to me it didn't LOOK overtly fake, it just FELT fake. Like something Martin clearly wouldn't do. They have done a good job on this.
  • I have personally reported this to Facebook. In the last month, I have had over 70 fake sites taken down and even sent an email to Martin Lewis. The team at Martin Lewis said thank you, but there is nothing anyone can do. There are just too many and Facebook should be accountable
  • @dencoates5618
    With all the billions that meta make they should be monitoring these scams or are they behind it???
  • @R.S_Howell
    I feel so, so sorry for Martin Lewis. He's smart enough to know he's not to blame whatsoever, but there must be so much shame and guilt knowing people have fallen prey because of their trust in you. He does not deserve this, he's such a blessing and has helped change so many people's lives.
  • @charlesnelson7781
    Eyes are weird, but surely YouTube should not allow this to be shown,YouTube should be liable.
  • @shaundixon3645
    I’m piss poor , but gonna get £2000 insurance pay out very soon , I was going to invest in this, thanks
  • @wallyhall
    Why Facebook doesn’t allow Martin to have them use their own AI to flag paid ads matching his likeness for him to review - would seem a simple way forward to reduce this surely?
  • @user-fo8ot6cl4y
    Great work Grindtechiei. Your efforts to helping victims is being recognized and appreciated. Cheers to more accomplishments;