Why Coca-Cola Still Dominates The Beverage Market

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Published 2021-05-15
With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.

But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?

Correction (May 17, 2021): At 11:47 we mislabeled the years on graph. From right to left, the correct labels are 2016, 2017, 2018, 2019, 2020.

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Why Coca-Cola Dominates The Beverage Market

All Comments (21)
  • @BWater-yq3jx
    Coke needs to keep up with the times... Less plastic Less sugar Less caffeine More Cocaine
  • @ichadc
    When I was a kid, Coke was in glass and you could take the bottel back for a nominal refund, that was a good system! And I might be biased, but it tastes better in glass!
  • Title: Why Coca-Cola dominates the beverage market Thumbnail: How Coca-Cola is changing Video: Coca-Cola reporting loss and making less revenue than Pepsi
  • @SlaughterDog
    Coke has a history of saying they're starting to be environmentally responsible, then letting everyone forget, and years later making similar claims about starting to be responsible. I'm surprised this video didn't mention that.
  • @yashnegi9473
    I am addicted to this type of videos from CNBC.
  • @dylantimoff
    Coca Cola has been one of those companies that has never lost market share.
  • @Luis-jn7qu
    CNBC: Coca-Cola is on top of the world. Cristiano: Hold my water.
  • @jmonsted
    Oh no, they want Coke to actually pay tax? How on earth will they survive this inhumane treatment?!
  • @ilovechika1
    In Norway 100% of the bottles are recycled. Cause we get money back for returning the bottles. Done this for decades
  • @SIW808
    If you're a business student, CNBC should be your second friend alongside books. Exceptional content
  • We should be careful on Money disposal, if you are not spending to earn or get back money,then stop spending..
  • @brucelee5576
    One of the worlds largest non alcoholic beverage distribution systems, damm how much alcohol does the world drink!
  • @electrikoptik
    One of the best thing you can do for your body is stop drinking sugary pop. If I really want to drink a coke, I only drink coke-zero.
  • It’s more environmentally friendly too use glass over plastic. In the old days of coke you use too grab a glass bottle from the machine, drink it, and then put it on a rack with a bunch of other empty bottles of Coca Cola. These would then be taken back too a distribution center and decontaminated before being reused. Sometimes older methods are more environmentally friendly then the modern ones are. Same with the milk man, leave the empty bottles on the doorstep, milk man comes by takes the old bottles back too be decontaminated, reused and leaves u fresh milk at the doorstep. That old way would definitely reduce the amount of plastics getting into the trash which then in turn gets into the environment.
  • @eilois
    smaller coke bottle mean more fresh soda. Once you open a big 1.5L or bigger bottle, it carbonated less by day or three