burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)

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Published 2013-02-28
A compelling, dramatic and stylish cinematic journey into snowboarding's unique history and the wider cultural forces that shaped it.

Featuring interviews and archival footage with Todd Richards, Gigi Rüf, Terje Haakonsen, Jake Burton, Tom Sims, Stale Sandbech and Craig Kelly.

We Ride is A burn Production, filmed and edited by Grain Media.

Directed by Orlando von Einsiedel and Jon Drever.

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#WeRide


Music credits:

"Ball of Confusion" - The Temptations
"Coz I Love You" - Slade
"Feel Me Flow" - Naughty By Nature
"Living In Darkness" - Agent Orange
"Wilderness" - by Phillip Guyler
"Myrtle Park" - Barrie Gledden & Andrew Peacock
"Social Network" - Tim Reilly & Jeff Dale
"Riding The Wave" - Christian Marsac
"Water Circles" - Barrie Gledden / Kes Loy / Tim Reilly
"Shine On" - Terry Devine King / Lincoln Grounds
"Star Bright" - Bruce Maginnis

With original music composed by Patrick Jonsson.

All Comments (21)
  • @JillGuttman
    56 yo disabled vet (Iraq 2006) Snowboarding has changed my entire life. I'm one of the oldest women I know riding in summit county, CO. I watch films and go try what I think I've learned. Full body protection has kept me from dying. A few cracks and pops later, I'm 16 days into our season. Just rode two storm days and my legs are like jelly, heart is full. Best buds out there are the young guys/grrls. They watch out for me and help. We don't leave our own behind. Love is in the air. Full-speed ahead! Thanks for the film, it's beyond words.
  • @johnburck5039
    It's not about the celebrities of boarding. It's about that feeling you get going down that run, that back country, everything that changed your view on the world. It's about the freedom you feel on that board.
  • @joseledesma4776
    Watching this in 2021. 41 years old, new to snowboarding. Can barely make turns but I'm getting there. Thanks to these pioneers. This film was well made. Thank you!
  • @johnny6713
    Still have my 1988 Sims switchblade. Will never get rid of it. Loved this. Thank you .
  • RIP Craig Kelly. What you did for snowboarding will never be forgotten. "There is a peace in the silence of the backcountry, There is a beauty in the white of the greatest peaks, There is a serenity in the carving of winter's bounty, There is an awe in the levity of our farthest leaps, To those who know such elation, Is bestowed the greatest gift, To know the sensation, Of riding adrift, The most beautiful of God's creation, A land of exploration and wintry pleasure, Where snowboarding holds our deepest admiration, Always and forever." This goes out to all snowboarders, let's keep this sport alive and better than ever.   
  • @chickenwass1569
    Amazing documentary! I love the reporter "packed with phrases such as Rip it up, dude". He says it so uncomfortably I'm dying 😂
  • @Evan22c
    Ride in peace Jake. Thank you for everything you've done for snowboarding. Yesterday you left us, but snowboarding will always be with us.
  • @Rightround0846
    Im 35 and ive recently got into snowboarding and after looking at all the companies I realized Burton loves vets and appreciate them so much we get a discount! Thank you to everyone who took part in inventing this sport! Burton forever..
  • As soon as I heard "it all started with ny little board" a wave of emotions flooded me and I cant stop crying. I am so greatful to have grown up in a time and place with my parents in a position to take me to the ski hill when I was 7 ever since then snowboarding has been my expression of joy. Maybe its cause my dad just died and it was his love that brought the mountains into my life. Maybe its cause snowboarding is the only thing in my life that I will choose to do till I die. Maybe it has more to do with how beautiful it is to be so free in the mountains and the skills, life lessons and friendships I have made through the bond we have. Maybe its all of that and so much more I cant explain. I know I will never forget, and the love will never die as there is nothing more peaceful and satisfying to me than being in the mountains with family and friends sliding on the soft pillowy freshness that is snowboard life. Thank you for reading this...
  • @leaaae4638
    I'm 32 just snowboard for the first time. I fell in love with it. I just wished I picked up this hobby sooner.
  • @yardogyuh2049
    This documentary seriously brought me to literal tears. I fell in love with this sport only a month ago and I still remember the first time I was able to actually ride. The joy and that feeling, truly indescribable. I had no idea any of the history behind it and it makes me so happy to now know. I may have only started a month ago but after my 4th day ever I bought my new set up because I realized that I wanted to do this for the rest of my life. I'm planning on going to CU Boulder for college and all I want is to be a pro. If I can't I want to be that snowboarder that kids look up to in the ski resort who's absolutely shredding and making the entire resort there playground.
  • @kurtg3891
    Im old enough that i did actually own a snurfer in my youth and i started snowboardng when Sorels were still widely considered the best boots avail. .. so i appreciate seeing this ... Its still hard to believe it took so long for snowboarding to reach where it is today...
  • @MinneGrommer
    I’m teaching my fiancé how to snowboard, she wants to go everyday now. I’m glad this will be in our family forever
  • @cichlidbro8566
    Great doc from start to finish! My family doesn't understand why I talk, think and dream of riding in the middle of summer. Never quit since '86!
  • @soulsonicinc
    Watching Craig Kelly ride lines in the backcountry strikes a profound feeling in me. So smooth, so stylish and so soulful. R.I.P
  • @tpdghost4944
    Made it fully through, one sitting, absolutely AMAZING. 11 years old, been snowboarding for about a year.
  • Hey if any of these awesome people who were in this documentary are reading this I just want to thank you for your contribution <3 My mom and dad took me and my brother with a plastic boards with slide in bindings to a small local ski resort first time when I was 9 years old(y2,000).They wouldn’t let us on the mountain so we rented and I got to use a real board for the first time. I hated it. I was so frustrated that first day and I kept falling and having temper tantrums but I kept at it and by the end of the day they had to drag me off the mountain I was so in love. I’m 31 now and am going out west to Colorado(Breckinridge)for my first time in late February and am so excited. Snowboarding has always been my first true love and it’s so cool to see the origin story because honestly, I just didn’t know it! Thanks for putting this film on YouTube for me to see!