Is AI the future of movie-making?
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Published 2024-02-01
00:29 How does AI-generated video work?
02:43 How long until feature films are generated by AI?
03:57 Can AI-generated videos be photorealistic?
04:36 How revolutionary is AI in film?
05:05 A dystopian threat to jobs or democratisation of the industry?
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Art made by artificial intelligence is developing a style of its own: econ.st/40n7Sj4
Watch our film about how AI is changing the entertainment industry: link to previous N&N AI and entertainment film
How AI image-generators work: econ.st/47dOw1T
Watch more of our Now & Next series econ.st/47ezw3E
A battle royal is brewing over copyright and AI: econ.st/3Qilzef
Disney’s troubles show how technology has changed the business of culture: econ.st/46SvmPq
All Comments (21)
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This aged well 2 weeks later we have SORA.
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This feels like 10 years old after the announcement of OpenAI's Sora :)
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All I can think of is what Francis Ford Coppola said when the first Avatar came out - technology can surely enhance the experience but the only thing that will change cinema or push the medium forward is storytelling that is new, original and true to each generation.
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The problem is, the world is already drowning in content. AI is going to pump out enormous quantities of everything. There are not enough bored, human eyeballs in the world to possibly watch it all. Each film that is created will be a needle in a haystack the size of Mount Everest.
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AI was not used in making Everything Everywhere. I just spoke with my friend who was a VFX artist on this film and he says this is not remotely the case. He pointed me to a quote he gave to Moviemaker: “VFX artist Ethan Feldbau agreed. "The press are kind of running away with that. And I would even say that Everything Everywhere was probably one of the last films made before generative Al and stable diffusion really came into the picture," Feldbau said.”
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All the ethics aside. This stuff will probably result in an onslaught of so much new content that audiences will become overwhelmed and nearly impossible to impress.
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Not even 2 weeks ago that this video was published and we are already here with OpenAI Sora 😂 We in the exponential stage Bois 🚀🚀
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After everyone becomes unemployed, who will buy tickets for the movies?
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Democratization of filmmaking will ironically lead to the end of cinema as a culture and as an industry. Who would watch other’s story if you can have a 'personally perfect' film optimized by your needs that you aren’t even aware of? or even worse, your own virtual world created only to fulfill your desire? There will be an extinction of 'public' or 'audience'. In the end, we will never be able to share anything considered cultural product with others. Personalization and democratization of everything will lead to the demise of mass culture.
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Wow, this video became obsolete in just 2 weeks, It's remarkable how fast this is moving. Just two weeks later - SORA is doing exactly what this video said could not yet be done - and for 60 seconds a clip.
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someone who never seen art before consider this art
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Quantity over quality in an already starved of quality market..
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How is it that progress and billions end up only in the pockets of a few and workers are always dying of hunger😢😢😢
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This scenario resembles life in the ancient Roman Republic, where authorities distributed free bread( Universial Basic Income) and entertainment (youtube, Nexflix , drug) to appease the populace. This tactic aimed to address political instability caused by unemployment, which stemmed from an abundance of free labor provided by slaves (Ai and robots) from conquered territorie
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Every new video about AI is being outdated after some weeks XD
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2030: users generate their own ideal movies 2040: ai generates movies you didn’t even know you wanted 2050: no one wastes their time with movies anymore
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This aged so well...
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This was released two weeks to early. Sora enters the chat.
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The answer: it's not. A very clickbaity title from the Economist. AI will be used to assist filmmakers in future but no robot is winning a Oscar for directing anytime soon.
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So far the problem with AI in producing video or sound is a lack of consistency and inaccuracies which make any long form content look spooky. Maybe this will change in the future, but AI and Trent development in the tech stack are making high end film making available to the average person with a small crew.