Ford CEO Jim Farley discusses the rapid evolution of electric vehicles

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Published 2024-06-28
Ford CEO Jim Farley joins CNBC's Julia Boorstin for a discussion on EVs, rapidly evolving vehicle technology, and how drivers' shifting priorities are reshaping what we expect in cars and trucks. NBCUniversal News Group is the media partner of Aspen Ideas Festival.

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#AspenIdeas #ElectricVehicles #Ford

All Comments (21)
  • @markdc1145
    Farley is a breath of fresh air compared to the preprogrammed corporate double -talk that comes from GM and other OEMs.
  • @sdavid8000
    it is good to see someone from the legacy companies start to accept what Elon Musk has been saying for a decade.
  • @RonaldTrouten
    Hats off to Jim , it's time to speak the truth about EVs and ELON. Much respect.
  • @riceman78
    Its great to see a CEO speak like a normal person and without the usual "corporate speak" waffle.
  • @gprufino
    Julia is the best interviewer on CNBC. She doesn't constantly interrupt her guests unlike Andrew and Joe.
  • What an honest to goodness candid guy Jim Farley is. I hope that Elon and Jim work together. Also terrific interviewer... a great listener. 👍👍
  • @glademaster
    My Cybertruck can power my home for 4 days with fridge, washer, AC running. Also powers an expresso machine when I’m camping. It charges my electric dirt bike. Bidirectional charging is indeed the future that every American will likely want.
  • @scottb5733
    Farley, Well said and I could not agree more with your opinion. As a F150 Lightning owner I am often asked how I like the vehicle and EV experience and without any reservations, and I say “I absolutely love it!” The quietness, performance and ride quality must be experienced to understand. I tell my friends, “If you drive this truck you will want one”.
  • Wow. I’m a big Tesla shareholder but I’m now a big fan of Jim Farley. I hope Ford crushes it!
  • very impressed with Jim Faley and Interviewer. would be nice to get Jim and Elon in a interview together. Well Done
  • Gotta love Farley calling out all EV makers for bi directional charging. Kudos.
  • Farley hit square on several points. I’m in the professional maintenance and repair market and have been providing services on Hybrids for nearly 2 decades now we’re seeing more and more BEVs. I started driving a new Volt in 2012 and after 100k mi I was able to drive 98% EV. I now have two Teslas, solar, and powerwalls and most of the fuel we use we produce ourselves. If you do the math on your use case, it will most likely make sense to move to a BEV. Additionally the vehicle’s are more simplified as compared to their ICE counterparts. ICE vehicles have sophisticated fuel and emission controls that can fail and the vehicle in general requires more maintenance. BEVs however still need maintenance (but much less) and owners need to make sure that they are having their vehicles inspected regularly, tire rotations and wheel alignments. We’ve seen many new vehicles coming off the assy line with the alignment angles non-optimal. The vehicle manufacturers focused on SDV (Software Defined Vehicles) will be the winners IMHO. Static infotainment systems are so revealing because the UX is big! Legislators need to listen to those that know this business rather than pulling levers based upon the “optics” and their “sponsors” (completely broken system) and making mandates. Driving a vehicle that gets 30mpg for 100,000 miles will cost you over $16k in CALIFORNIA (at $5/gal), that number moves well below $4k if you charge at home the same way you charge your phone at night. In conclusion, the command in torque, low NVH, great UX, low maintenance and making my own fuel are all big hits for me! Oh and FSD on both my 6 yr old model 3 and new model Y work equally well and tremendously reduce driver workload which is another big boost for my overall UX! The automobile is a fascinating device and I’m so happy to be in my 41st year professionally servicing these machines!
  • Jim Farley is a terrific spokesman for electrification. A good guy too.
  • He is totally right about range and battery size. I drive an EV with ~70kWh since more than 3 years and I'd be totally fine with a smaller battery.
  • @satay8167
    The trouble with ford is Jim vision is not being agreed by the rest especially the dealers and other that have ICE stakeholders. As he mention correctly, instead of promoting the goodness of EV we are being drawn to EV politics and that is simply BS.
  • @vancity2349
    So refreshing to hear from a legacy brand leader who talks with honesty facts and reality. So tired of the EV hates and all the BS they spew. Thank you Jim!
  • @Maxrotor1
    I like him. He sounds like the perfect combination of a tech CEO and a car guy.
  • @Joe-hw4xq
    Rare to see a CEO of publicly traded company speak with such condor. Respect.