Is Caviar a scam?

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Published 2024-03-15
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Does caviar actually taste good or is it only popular because of it's status as a luxury product? In this video, we find out.

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šŸ“š Videos & Sources mentioned:
On Food & Cooking by Harold McGee - pgs 239-242

NOAA Sturgeon: www.fisheries.noaa.gov/species/atlantic-sturgeon

How Caviar is Made - Ā Ā Ā ā€¢Ā HowĀ CaviarĀ IsĀ MadeĀ -Ā SturgeonĀ CaviarĀ ...Ā Ā 

North Carolina farm raising osetra caviar: Ā Ā Ā ā€¢Ā HowĀ toĀ RunĀ aĀ $10Ā MillionĀ CaviarĀ FarmĀ ...Ā Ā 

Eater Caviar: Ā Ā Ā ā€¢Ā HowĀ RussianĀ SturgeonĀ CaviarĀ IsĀ Farmed...Ā Ā 

US beluga farm (business insider): Ā Ā Ā ā€¢Ā InsideĀ America'sĀ OnlyĀ BelugaĀ CaviarĀ FarmĀ Ā 

"No kill" caviar milking method: Ā Ā Ā ā€¢Ā ThaiĀ farmĀ ā€˜milksā€™Ā fishĀ forĀ caviar,Ā sp...Ā Ā 

World's Most Expensive CaviarĀ Ā Ā ā€¢Ā ThisĀ CaviarĀ WillĀ SetĀ YouĀ BackĀ $100,000Ā Ā 

Global Caviar Market: www.seafoodsource.com/news/supply-trade/eumofa-repā€¦

How Caviar is produced: www.prestigeonline.com/th/lifestyle/wine-plus-dineā€¦

Caviar Meaning: www.newworldencyclopedia.org/entry/Caviar

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ā± TIMESTAMPS:
0:00 Intro
3:26 What is Caviar?
6:03 The History of Caviar
10:44 How is Caviar produced today?
16:42 What does Caviar taste like?
19:05 Taste Test 1: High End Sturgeon Caviar
22:36 Taste Test 2: Low Cost Caviar
24:24 Taste Test 3: Sturgeon Caviar Triangle Test
26:25 Is Caviar actually worth it?


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MISC. DETAILS
Music: Provided by Epidemic Sound
Filmed on: Sony a6600 & Sony A7C
Voice recorded on Shure MV7
Edited in: Premiere Pro

Affiliate Disclosure:
Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](amazon.com/)

All Comments (21)
  • @AndreiJikh
    I used to eat sturgeon black caviar in Astrakhan, Russia where I was born. Every morning we would have this stuff by the buckets and we didn't think anything of it, it wasn't expensive at all. It was kind of "peasant food". How times have changed! I do love caviar but not at these prices, thanks for the video!
  • Are you gonna do lobster? Saffron? This series is wild. Gotta keep going with your evolving takes on healthy, cheap and easy stuff too because the way you balance those are very unique.
  • @mmkrk4071
    I bought beluga caviar on two occasions and I do like the taste, but it's not something that tastes extraordinarily, and there are things that are much tastier and much cheaper, so I don't think I will buy it again, at least not for a long time.
  • Fish monger here, I really like the salmon caviar, it's a great product for the price and goes great with many things like eggs, rice, garnish for fancy dishes or on blinis with creme fresh. Also if you are able to get whole fish, there is a chance that they will have eggs inside them, and making your own caviar is incredibly easy, just soaking the eggs in salt water brine for a few minutes, Great video Ethan
  • @tocov
    I was born in Odessa, Ukraine during the USSR era, and lived there until the age of 5. Caviar was not considered some luxury item back then (the late 80s) and my grandmother used to make me some bread with butter and black caviar every time I stayed with her. It was just fish eggs.
  • @iamsmashy
    Dude, yknow what a great video would be? Comparing pre paid meal plans like factor 75, hello fresh, Marley spoon, etc. I would LOVE your educated input on stuff like that
  • @deim3
    I remember few days before newyear 2024, I was at a supermarket and wanted to buy a jar of caviar. I don't know anything about caviar except that it tastes good. Luckily for me, there were two guys standing near, discussing caviar. Discussing with a sense of knowledge, like they were talking what's good and what's bad about each type. "Good" - I thought, - "They seem to know their way around caviar, I'll use their guidance to buy myself the best one". In the end they bought a specific jar of caviar because it was the cheapest. I did the same.
  • @zivagoldman2001
    I worked a wealthy man's party where they served high end caviar. I was offered a taste, both with and without the toast and crĆØme fraiche. I didn't like it either way. Many years later, I was in a conversation where we were talking about over rated foods and I mentioned that I didn't like the taste of caviar, and one person who thought he knew everything said "You must have had the cheap stuff, because nobody admits to disliking the high end stuff!" I can guarantee the stuff I had wasn't cheap! Caviar isn't for everyone!
  • When I was a kid, in the 60's, we used to have caviar on toast just about every breakfast. There was nothing "special" or "expensive" about it. I cannot recall when it started to be come a thing. And become so expensive.
  • @DamnZodiak
    "3463 lbs" How much is that in baby elephants or football fields? Btw. the fish was 7.2m long, weighing 1,571kg.
  • @ecenbt
    My father went to Azerbaijan to work kinda right after it became independent (mid to late 90s). When he would come back for his breaks, he would bring me each time a Tupperware full of sturgeon caviar (no I'm not joking). It was cheap, even if it was considered a delicacy, and especially cheap in a newly independent and economically highly volatile country. I later also had the chance to taste red and white caviar again thanks to him, and I really enjoy the white one
  • @hblack4857
    In Norway we can buy "kaviar" on a tube; it's about 50% cod-caviar mixed with oils, water and sugar, mainly. We eat it on bread , on eggs and so on. It's delicious. Costs about 2-3USD for a tube of 185grams.
  • Came upon this channel by accidentā€¦watched, then immediately subscribed. I really appreciated how you designed and produced this contentā€¦excellently done
  • @ashina2146
    Can't forget the fact that during a Discord Chat about Vegetarianism someone brought up Caviar or specifically Salmon Egg which I, someone who often eat Vegetarian Food said weren't Vegetarian because you need to kill the fish. Without anyone knowing a conversation about Vegetarianism turned into how Fishes don't Menstruate as they only let out the egg when mating.
  • @deadfr0g
    A lot of westerners donā€™t know even realize that, if youā€™ve ever been out for good sushi, thereā€™s a VERY high chance that youā€™ve actually already eaten a type of caviar before! Those tiny little orange dots you get on the exterior surface of many popular types of (uramaki) sushi rolls are actually flying fish roe, called ā€œtobiko.ā€ Also: Salmon roeā€”the big orange balls in this videoā€”get called ā€œikuraā€ and star as the topping/filling in a specific kind of (gunkanmaki) sushi.
  • @SpaceSwimmer69
    As Russian person, I ate caviar pretty regularly (several times a year), the red caviar is THE caviar for me. It is not too expensive and for me personally has a better taste than the black caviar. Combo it with fresh bread and some unsalted butter, and you have yourself the perfect snack for special occasions
  • @BlakeMadsen
    I'm a bit of a food snob and I love caviar; however, I've also concluded that white sturgeon caviar is at most times superior to ossetra or other caspian species. The white sturgeon caviar that I purchase almost has a melon note to it that I thoroughly enjoy over the buttery, nutty brine flavor of more exclusive caviars Great video!
  • @TamotojiTukamo
    Caviar taste good because it expensive not because it's good
  • @TohirT
    I grew up in Soviet Union and as much as folks rave about the black caviar, red or salmon caviar is still a much more unique experience, that also comes at a way more reasonable price.