Could these $50 omakase strawberries revolutionize American produce?

40,686
0
Published 2022-01-17
A New Jersey vertical farm has recreated the conditions of the Japanese Alps to grow rare omakase berries. The CEO hopes his berries can revolutionize the quality of produce in the country. CBS News’ national correspondent Jericka Duncan visited the farm for our series “The Dish.”

Each weekday morning, "CBS Mornings” co-hosts Gayle King, Tony Dokoupil and Nate Burleson bring you the latest breaking news, smart conversation and in-depth feature reporting. "CBS Mornings" airs weekdays at 7 a.m. on CBS and 8 a.m. ET on CBSN.


Subscribe to “CBS Mornings” on YouTube: youtube.com/CBSMornings
Watch CBSN live: cbsn.ws/1PlLpZ7c​
Download the CBS News app: cbsn.ws/1Xb1WC8​
Follow "CBS Mornings" on Instagram: bit.ly/3A13OqA
Like "CBS Mornings" on Facebook: bit.ly/3tpOx00
Follow "CBS Mornings" on Twitter: bit.ly/38QQp8B
Subscribe to our newsletter: cbsn.ws/1RqHw7T​
Try Paramount+ free: bit.ly/2OiW1kZ

For video licensing inquiries, contact: [email protected]

All Comments (21)
  • As a child living in the country, I would pick small red strawberries from around my house. So good! Produce at a supermarket doesn't even come close. I would buy one of these expensive strawberries to compare.
  • @Kneewrote
    I wish we cared about our produce as much as Japan does. Then maybe we could have consistent, tastier fruit and veggies
  • I get my strawberries from local farms in Virginia Beach and they're delicious. You can't compare handpicked strawberries to storebought ones which practically taste sour. I don't see Americans paying this much for strawberries when we have access to our local farm produce providers
  • @Sc-ld7os
    I live in upstate New York and in season our strawberries taste like straight candy
  • @liamlee8422
    8 strawberries cost $50.. give me a break... It's not like I will be couple years younger as a result of eating these god created strawberries
  • @EnronnSierra
    If I worked there, I would be munching and picking all day 😄
  • @OkieBadu
    Kind of hard to create a revolution at $50 for an eight pack
  • @RealJudyi
    I would NEVER pay $50 for a few berries. I planted a few in my yard and it gave me crazy amounts of sweet soft strawberries. Nothing like what you buy in the grocery stores.
  • @phoenixrisn9697
    $50 for 8 strawberries.😂 The rich don't even know what reality is. Smh🤦‍♂️
  • @Froggy77100
    How unfortunate it is that we live in a country where some can afford a few strawberries for $50, while others hardly have that amount to purchase food for a month. It would be far more impressive if such technology was used to feed the masses, rather than cater only to the affluent.
  • @jcwt_pdx
    I wish this were here in Oregon 💜
  • Most of the expensive fruits are grown in Japan.Because they grow it not just for profit,not quantity but quality.Its like a piece of art.
  • The CEO's description of American strawberries tasting like kiwis and cucumber is accurate. American grown produce is very bland and lacks flavor. Japanese produce is on a whole different level because of the growing, soil, shade/sun, and watering techniques that concentrate and bring out the flavors of produce. If you have ever been to Japan and tasted a melon, apple, globe grape or strawberry, you will for certain be blown away.
  • @justinw8512
    Man I would love to farm like this one day. Soooooo cool.
  • @JustCliff
    If you want to see how these are grown in Japan, there's an episode of a series called Japanology that covers that and multiple other topics. The context of the growing process explains the high price tag. Fruit in Japan is treated more like dessert, so high quality is what a lot of people look for.
  • @ObesePuppies
    People who are saying “homegrown .. farmer market grown taste better” clearly never tasted these berries .. they are amazing.
  • @willcookmakeup
    I remember having Japanese strawberries once and it literally was like I’d never tasted an actual strawberry before