Why Apple Products Are So Expensive | So Expensive

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Published 2019-11-23

Apple's reputation and brand allow it to charge a premium for its high-end products, like the iPhone 11 Pro Max, MacBook Pro, or the iMac Pro. Adding memory or storage to these products increases the cost even more. Because of this "Apple Tax," Apple products are often more expensive than competitors, bringing in huge profits for Apple.

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Why Apple Products Are So Expensive