Designing Consumer Applications in India ft. Head of Design at Cult, Swiggy & Dunzo | InTheHaus
47,389
Published 2024-04-16
This episode dives into building teams, challenges, gaining trust from the Indian consumer and scaling products in a diverse market.
P.S.: If you'd like more from these 3, just comment "Part 2" and we will bring them together to answer some of your questions.
Saksham Mendiratta
Co-founder of Lights Out Studio & Sosh
LinkedIn: www.linkedin.com/in/saksham-mendiratta/
Instagram: www.instagram.com/saksham.mendiratta/
Lights Out Studio: lightsout.studio/
SoshTV: www.instagram.com/thesoshtv/
Sosh Studio: www.instagram.com/thesoshstudio/
Adil Singh
Co-founder of Lights Out Studio & Sosh
LinkedIn: www.linkedin.com/in/adil-singh-baa90a129/
Instagram: www.instagram.com/adil_singh7
Shriya Malpani
Head of Design at Curefit - house of cult
LinkedIn: www.linkedin.com/in/shriya-malpani-43781847/
Munz (Mithunraj) TDT
Head Of Creative Design & Brand | Ex. Dunzo
LinkedIn: www.linkedin.com/in/munztdt/
Instagram: www.instagram.com/munztdt/
Srinath Rangamani
Heading Design at Swiggy
LinkedIn: www.linkedin.com/in/srinathran/
Instagram: www.instagram.com/srinathran/
0:00 Intro
0:41 Srinath's introduction
5:10 Srinath's entry into professional design
6:40 Srinath's big break with Adobe
7:55 Srinath's failed startup
8:23 Srinath's journey with Myntra
9:34 Shriya's introduction
11:20 Shriya's entry into Photography, Visual Design and Vikram Bava
13:20 Shriya's journey with visual design and startups
14:25 Shriya's experience with Myntra
18:10 Shriya's exit from Myntra
19:15 Shriya's stint with epiFi
20:00 Shriya's big break with cult.fit
22:50 Munz on college, music and photography
26:15 Munz entry into Bangalore
34:44 Munz's design career (Agencies, Flipkart, Freecharge, Dunzo)
47:53 Adil's introduction
50:46 How has consumer behavior changed over the last decade?
57:34 How do you guys bake consumer insights into the product?
1:03:08 How do you understand people better?
1:11:30 How do you design to build trust?
1:18:29 How does Dunzo & Swiggy instill trust for their customers?
1:24:29 Dangers of over-promising OR Building authenticity and transparency in your product
1:32:10 How does offline vs online come together in a product?
1:43:18 How does Srinath tackle "Food needs to be celebrated offline"?
1:45:57 How do you balance between brand vs price sensitivity in product design?
All Comments (21)
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The fact that she asked what is hello world.
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Wow! This podcast was my best time investment! But hey why did you cut it abruptly?! Please upload the next part! Talking about product and design, I’ve been watching a bunch of Lenny’s podcast videos but they cater to US market. India is built different. It’s tough to crack Indian market. There are International brands who came with the dream of conquering this region, only to find themselves either shutting shops or changing their brand offering. So learning how these folks observed, applied and cracked Indian market makes this podcast super insightful. Thanks for sharing! Pls upload the next part.
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As a product software developer, this whole podcast was really insightful. Looking forward to hear from these guys and more such people. Thanks a lot for giving your time and helping the next creators build amazing products
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I love how they all are great conversationalist... nobodys interrupting anybody... you start.. you learn.. amd it ends... every idea just flows in a circle with everybody pitchin in... perfect design for a podcast... 😊
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This podcast was amazing, it ended suddenly without a bye. I want to hear the rest too. This is the best podcast for any Designer. It felt like I was also there.
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I have seen Munz's band The Down Trodennce playing in Mumbai, they are tore the venue in half. Huge fan of their work, good to see Munz killing it today in design domain.
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finally a podcast which gives some practical learning rather than motivation and sales strategy, thnx man, i myself figuring out how to make a good user app and this means a lot..
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Great discussion. So many insights about product design and decision-making. Thanks for this and hopefully will get a part 2 with all of them.✌
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This podcast was amazing 🤩 please bring more designer's like these
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loved this! please upload the next part too soon
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please share the 2nd part also, this was a great episode with lots of new info for every entrepreneur and designer.
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Had lot of learning’s in one video. Looking forward for part 2
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This was super insightful ! You earned a subscriber , looking for more such content. Btw, Why does it end abruptly ? Does it have a part 2 ?
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Great conversation and great insights!
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is there a another part coming to this? Loved it from the ongoing POV of a Prod.manager & a prod. design /creative . The importance of a Simulation which in handsight is equipped by creative folks . For Example swiggy one to understand dcf base , building scenarios .
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Whoaa this is amazing😍😍😍 Got to learn a lot
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Mai kab tak samaan bechungi jo logon ko chahiye hi nahi 😬💥
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They are the guys behind design i.e. how an app would look and feel. What kind of dopamine would a particular color or flow get triggered in a user's body...they decide that! Please dont paint the wrong picture. Its the tech engineering that is the brain and the master mind behind these complex, scalable, highly distributable and highly available systems...
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Brillant Video . Loved it. Also Shriya voice is very much like Smirti mandhana (Ind women cricketer). I almost got confused around 1:25:20, Since this video was running in my background and coz of her similar voice, I almost had to come back to yt to check who was talking lol
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The way Srinath Saying I was doing this back then and all 10-15 Website in collage and Web App Designing. For me still in 2024 it's way out my league and too much for me with all current technology too.
