Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

Thnx for bringing value to the YT community 1:07 Primary, Tertiary and Secondary Colors 2:04 Color Wheel, Color Picker 2:31 Color Nuance 3:46 Color Harmonies 8:38 Color Meanings and Symbolism

Whoever worked on the audiences and coding stuff to get this in front of me….. My heart and loins thank you 🙏🏼

As an art major in high school and college, and a graphic designer and marketing professional in my career, this is such a great explanation of color use. For anyone searching to get a better understanding of how colors work together and affect us, this video is excellent. Great job!

I like the video. I’m a house painter and never pick the color, just paint them. I watch multiple videos on colors to understand them better. Thanks

The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself. Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up. What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.

Thank YOU so much.......I believe the Lord meant for me to find your channel at exactly the right moment. I've just determined what my newest Business is, ( Image Strategist, 1st Impressions DO matter) and need to design a New Website, Business Card, and FB page to launch it. As a Floral Designer, Interior Decorator, and Hat Designer for several decades I already had quite a bit of "colour knowledge" but your video has given me that EXTRA bit of visual understanding about the percentages of colour that I didn't know. This has really helped me determine EXACTLY what colours I'm choosing for my marketing strategy. I'm sure you have saved me time and frustration.......many blessings, Dazzling Dolly

Omg, I’ve been in marketing for 10+ years, drawing for 2 years. And this is the first explanation that I didn’t sleep through!! It’s super explanatory, and so on point! Not just “oh, just use the opposite colors -theory-theory blabla”, but an ACTUAL knowledge with just amazing examples!! Really appreciate you taking time and finding these!! It finally clicked for me - the art part and the marketing part. Thank you soooooo much!!!

When I was studying in developing website during my college days we study color theories but I did not understand it that way I understand it now. I would recommend this video for new people in the marketing business.

This is by far the best presentation on colours I have ever seen on the Internet. I clicked the subscribe and click buttons unaware

Red can be made by combining yellow and magenta, and blue can be made by combing cyan and magenta. Every single printed red and blue you have seen today (which is likely in the hundreds, if not thousands of instances) was made with CMYK. 🎶 The more you know 🎶

Careful! Different cultures and languages have some very different color associations. Not everyone thinks of a certain color as associated with the same meanings. So try to learn about these color associations from different groups, by reading up on color.

information here are pieces of gold.

A short summary of this video: 1. Your favorite color came from a positive experience you had, that single color when you were growing up but when you grew older, you likely learned what colors represent. 2. Yellow, Blue, and Red are three colors that can not be created when mixing any other two colors together. 3. Color nuances are important in visual marketing because they convey your brand personality. Choosing the right color can either detract from or support your overall message.

Hands down one the best videos on the psychology of color I've ever come across.

This channel has helped me a lot, we have advertisements, and this channel covered all I needed for them, Thank you Visme for this!

All our brand work is heavily based in color psychology - great short video to share with new team members! Thanks

This is really a detailed tutorial & the presentation deserves praise.

Very well explained.

I love how the video is perfectly coloured. You wrote a black t-shirt with some sprinkle of white to match the background. Excellent!

well, this is useful to understand the colour psychology.