How Enterprise Became A $35 Billion Family-Owned Car Rental Empire
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Published 2024-05-22
Read the full story on Forbes: www.forbes.com/sites/mattdurot/2024/05/22/why-ente…
0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community
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All Comments (21)
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With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.
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“I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂
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Leading a global company in tough times shows a lot of strength and tenacity
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GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??
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I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team
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good for you forbes for keeping the comments as they are
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"Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣
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Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.
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seems like they're adding the length of each video since this one to how long customers should be waiting
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Well done!
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I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.
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This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏
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Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.
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I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)
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The service is horrible with Enterprise. How are they still in business?
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Enterprise Mobility? Are they getting into the motorized wheelchair industry?
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I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂
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Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)
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By charging $300 for 2 days with a $7,000 car
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Started on third base and she thinks she hit a triple
