The GREAT INDIAN SPORTS WAR : Puma vs Adidas vs Nike
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Published 2021-12-03
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Video Introduction:
In 2006, Puma was the last to enter the Indian market and began with a modest revenue of just ₹22 crore in 2006. and during the same time, Nike was at 99cr adidas was at 186 and Reebok was a giant with 354cr in revenue.
But you know what? Fast forward to 2020. In the next 13 years, the Big Cat has raced way ahead of its Giant competitors! As of 2020,While Reebok was at 407cr, adidas was 1250cr, nike was at 831 cr whereas Puma was at insane mark of 1413cr in revenue! And not just that puma has also been consistently profitable over the years in India. So the question is how did Puma beat the likes of Adidas, Nike and Reebok?
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All Comments (21)
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Fun fact- Reebok is owned by adidas after 2004. Adidas and Puma founders are brothers Adolf Dassler and Rudolf dassler. At first Nike were rebranded shoes imported from japan.
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Adidas and Puma have better online shopping websites than Nike in India. The user experience and discounts provided online are better than offline stores. This is another important factor which led to customer base shift.
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"We must free ourselves of the hope that the sea will ever rest. We must learn to sail in high winds." - Aristotle Onassis
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In India, most Value for Money product wins. It won't take much time for Decathlon's Kalenji shoes & Asics shoes to catch even Puma
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I suppose the main advantage with Puma is its pricing... But still let's wait what Ganesh Sir has for us today.
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When u sign 7th most famous athlete in world (as per ESPN)KOHLI as brand ambassador U sure as hell gonna earn revenue
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As a person who has used Nike, Puma, Adidas, I would say that nothing beats the quality and comfort of Nike. Puma just has the price advantage in Indian market which is very crucial for price sensitive markets like India.
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Also, Puma does smart product placement... their colourful shoes in cricket matches is eye catching
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How beautifully he always explains! Thank you for the knowledge and wisdom you share with us! ❤️
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I remember reading from the book shoemaker that Rebook strategy to enter US was to focus on tennis shoes and women shoes with different styles and colors because they couldn't find the opening with sports or other categories and it worked wonders for them. Seems similar strategy when they pushed for Indian market.
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Classic case study...I had goosebumps when Virat Kohli as perfect ambassador portion was introduced. Please make one case Study on Tech Brands like Apple, How it is dominating the market even after very high prices of their products. 🔥
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Brother hats off🙌, how you make such brilliant spot on case studies yet not so lengthy, makes me admire more.
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Makes me feel old and outdated when I know the ad featuring Dhoni n Yuvi for Reebok but not the one with KL and one with Kohli for Puma
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hi sir, thank you for explaining this topic. Puma has really did well in India, their pricing was not as high as Adidas and Nike and there was much variety than both too.Ambassadors like Virat, Sunil Chhetri and Mary Kom also impacted their growth.
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Utterly engaging content. Keep them coming. This video was not only informative but made me reminisce about the last 16-20 years.
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Glad to have found this channel, kudos to you and your team!
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Goosebumps when I saw the King.... Personally I'm contributing to puma just because of him..Puma is a 💎
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Someone's downfall is someone's growth!! Everything is about the opportunity!!🔥
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Great video!!! Keep up the good work sir, you are doing a wonderful job imparting the knowledge that we as Indians need to become wealth and job creators!!!
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I think we'll already become business geniuses just from this YouTube channel itself. 😃😇 The video quality, the voice and the content is just AWESOME. :yougotthis: Thanks Ganesh sir! You're similar to your name, WISE.
