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AI & Social Media: How We are No Longer in Control | Steven Bartlett | Social Media Week 2019

Published 2 years ago

Presented at Social Media Week Toronto, November 2019. Learn more here: https://www.socialmediaweektoronto.com/
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Artificial Intelligence is bridging the gap between science and execution and there are more ways than ever to integrate AI into marketing and social media campaigns. But what happens when we are no longer in control? Whether you like it or not, AI is coming for your job. Steven Bartlett, CEO of Social Chain will discuss how to avoid this threat and maneuver its power to your advantage. He will help attendees learn how to use AI to understand competitors’ movements, personalise campaigns, and utilise this exponential revolution to generate the best digital influencer campaigns in the industry. In a world where strategies are content-led, Bartlett will show how to optimize the production of content to incorporate the consistent, pioneering changes within the digital world.

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Social Media Week Toronto (SMWTO) is independently organized by Pinch Social, a Toronto-based social media and marketing agency. Michelle Pinchev is the Executive Director of #SMWTO.

Learn more about Pinch Social: https://pinchsocial.ca/

#SMWTO is part of a global network of Social Media Week conferences taking place around the world. Learn more here: https://socialmediaweek.org

This talk was hosted by The Social Chain

THIS VIDEO WAS MADE BY OUR VIDEO PRODUCTION PARTNERS BLUE ANT MEDIA, THE OFFICIAL VIDEO PRODUCTION PARTNERS OF SMWTO 2019: https://blueantmedia.com/

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About Steven Bartlett

Steven Bartlett is the 27-year-old CEO of Social Chain – a leading, social-first marketing agency, that uses owned media, marketing and technology to build social brands. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven leads a company of 700+ like-minded individuals who are quickly disrupting the ever-changing social sphere through the creation of pioneering and innovative campaigns for some of the world’s biggest brands. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry and Nokia, with their presence now felt in Manchester, London, Berlin, Munich, New York and Bangkok. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 1.8 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’.
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