Sonny Vaccaro | Hoop Dreams: How Sonny Vaccaro Revolutionized the Business of Basketball

Duke University School of Law
Duke University School of Law
14,964
0
Published 2013-12-03
Sonny Vaccaro, the trailblazing shoe company executive who created the high school summer basketball scene and signed many of the game's greatest stars - including Michael Jordan and Kobe Bryant - to endorsement contracts, discusses his career and future goals. Vaccaro, who has worked for Nike, Adidas, and Reebok, highlights the structure of endorsement deals as well as his plans to launch a national basketball academy.

Recorded on April 12, 2007.

Full title: Hoop Dreams: How Sonny Vaccaro Revolutionized the Business of Basketball.